Search Engine Optimization (SEO) integrates websites’ technical configuration, content relevance, and link popularity to be more accessible, relevant, and popular in user search queries to achieve higher search engine rankings. SEO trends keep pace with advancing technology. Adapting to new trends is crucial for success in today’s market. In 2024, SEO trends will be more…
In Paris, Milan and New York, annual fashion shows introduce the products that designers work on all year, to the public. Now, high fashion has gone virtual. Inspired by rapidly growing interest and expanding business presence in the Metaverse, the Metaverse Fashion Week, or MVFW22, has been organized by Tokens.com in partnership with Decentraland.…
With the announcement of a name change for Facebook’s corporate structure to Meta in October, many people may have looked upon the news as merely a name change and rebranding campaign. However, the name change, in essence, is a signal that the metaverse is quickly approaching, and the implications for the legal world and all…
When potential clients need legal services, they often ask friends or family for recommendations. They typically use a search engine to look up websites of recommended law firms. In the process, they may notice the websites of competing law firms and look them up as well. Taking this into account, it is easy to see…
People spend a significant part of their day on social media. While that has been true for some time, emerging trends are reshaping the way we interact with social media platforms. Law firms can leverage the following social media trends to connect with their clients and remain top-of-mind. Doing so may increase the likelihood that…
Advances in artificial intelligence, voice recognition, search engine optimization (SEO), and other technologies are changing the digital marketing landscape. Law firms looking to expand their online reach stand to benefit from keeping up with change. As South Jersey’s leading digital marketing firm focusing exclusively on serving lawyers, we do the heavy lifting for law firms…
Today, social media is not an option for business success, it is a must. Law firms and businesses of all industries and sizes rely on social media to attract new customers and secure existing ones, increase brand awareness, promote products and services, improve search engine rankings, and drive leads and sales. Social media analytic tools make…
Change is in the air at Facebook, as it has been for quite a while now – and it’s having a powerful impact on Facebook traffic. Facebook is now highly focused on connected people with their friends and family, and this plays a major role in the site’s News Feed Values. Keeping users connected to…
Before delving into the differences between SEO and SEM, it is best to define both types of technological tools. SEO, otherwise known as Search Engine Optimization, attracts users to a website and creates visibility within the internet by employing certain keywords. Through signals or triggers the keywords send to the search engine, the website appears.…
Converting quality leads is essential if you are interested in growing your law practice and expanding your client list. An effective digital marketing campaign will bring potential clients to your doorstep, but you have to let them in. Studies show that 46% of phone calls made to lawyers are not answered. That means almost half…
