Change is in the air at Facebook, as it has been for quite a while now – and it’s having a powerful impact on Facebook traffic. Facebook is now highly focused on connected people with their friends and family, and this plays a major role in the site’s News Feed Values. Keeping users connected to the people, places, and things they want to stay connected to has become a Facebook priority – and it begins with your Facebook friends. That’s why you’ll find your friend and family posts at the top of your News Feed. For example, if you tend to prefer photos from certain individuals, those posts will appear closer to the top of your feed.
This shift can have a significant impact on businesses that use Facebook as a marketing tool. If you have questions about social media marketing trends and how it may affect you, you are strongly advised to seek the guidance of the social media marketing specialists at Premier Legal Marketing.
Content that is meaningful to you. The Facebook team believes that users most value the stories they consider informative or interesting, and that may be different from what your friends find informative or interesting. Therefore, those items you show the most interest in will appear higher in your feed.
Content you find entertaining. The Facebook team has learned, over time, that users see their feed as a source of entertainment. Whether your usage is mostly about sharing funny photos, following a particular athlete, or anything else, those elements will also appear higher up in your feed.
Facebook defines its News Feed Values as follows: “Our success is built on getting people the stories that matter to them most. If you could look through thousands of stories every day and choose the 10 that were most important to you, which would they be? The answer should be your News Feed. It is subjective, personal, and unique – and defines the spirit of what we hope to achieve.”
While all of the above is well and good, and gives you some authority in creating the Facebook experience that is most valuable to you, it changes the impact on marketers, brands, and publishers. If, as a law firm, you have relied on Facebook to draw in potential clients, you may have seen a large amount of organic traffic slow down to a mere trickle over the years. This is because – in addition to the above – there is stiffer competition from others who are posting content, and there is more clickbait from brands and publishers who are using misleading headlines.
Despite the above, however, you can work around the new Facebook standards to use them to your advantage. For example, you can create content that your audience will be more likely to share with their friends and family members. You can also post materials that will be especially useful to your audience, and that will bring you closer to the top of their news feed.
We have a wealth of experience providing valuable content that draws in the clients you want. We know how to create a marketing campaign that is just right for your “brand” because we know how to highlight your unique advantages over your competition. We serve the internet marketing needs of lawyers and law firms exclusively, so we know exactly what you need to stand out among your competition. To learn more about how we can build a powerful campaign for your firm, please call Premier Legal Marketing at 856-320-2016, or contact us online. We offer a full range of marketing services, including branding, website design and maintenance, social media marketing, pay-per-click campaigns, reputation management, blogs, press releases, email marketing, and more.