The number of people who use smartphones in the U.S. has increased by nearly 100% in the past five years. According to a study conducted by Pew Research Center, 35% of adults in America owned smartphones in 2011, and by 2015 that number had already risen to 68%. Consequently, a successful digital marketing campaign for a law firm or other small business now must include mobile friendly or responsive website design.
But, what’s next? How can law firms optimize their appeal to smartphone users and gain an edge over their competitors? The answer is with mobile apps.
Mobile apps help millions of people throughout the U.S. manage their daily lives more efficiently and effectively, and law firms around the country have begun taking digital marketing to the next level by offering mobile apps for current and prospective clients. Mobile apps enable lawyers to further establish their brands and increase their visibility among smartphone users. An interactive mobile app can allow prospective clients to access information even more quickly and easily than a mobile website does, and it can also offer tools to help clients manage case details and share information.
Mobile apps for lawyers often feature basic firm information, GPS navigation to office locations and appointment scheduling, but apps can also be customized to appeal to a target audience and engage clients in a particular practice area. For example:
Offering an app that is useful to prospective clients, can tip the scales in your favor and help you edge out the competition. It can also enhance your image and internet presence, streamline communications with clients and appeal to prospective clients.
For more information on mobile apps for lawyers, contact Premier Legal Marketing (PLM) online or call us at 856-448-4736. PLM is a Philadelphia digital marketing company exclusively serving law firms. We offer a variety of services, including legal web design, search engine optimization (SEO), social media marketing, pay-per-click campaigns, and more.