Public Relations


Public Relations For Law Firms

Public relations is the overall communication strategy a firm sets forth to enhance their public image and increase their exposure. An effective public relations platform is strategically designed to emphasize customer engagement and relationship building. Our experienced team keeps current with news that is pertinent to our clients’ practice areas. We have established relationships with media outlets to ensure and maximize our clients’ exposure. We ensure that all written and verbal communication that we craft on our clients’ behalf is consistent with each firm’s vision and strategic plan.

PR Services

All aspects of your digital marketing campaign must work together to ensure that your law firm is recognized by your target audience as a trusted authority in your practice area. PLM’s online PR specialists can help you attract new clients online by promoting your law firm across a variety of platforms. We can also help you build on existing client relationships to generate repeat business and referrals. Some of our PR services include:

Thought Leadership

PLM will ghostwrite thought leadership articles to showcase a firm’s attorneys as legal analysts on a specific area of law. Article topics will target referral sources regarding the kinds of cases the firm wants to generate. Support will include:
• Strategic development of topics
• Coordination with publications to secure opportunities
• Initial drafting of articles
• Incorporating revisions
• Submission of articles to publication

Attorney Referral Marketing

PLM will create and write a Referral Attorney section for the firm’s website written to appeal to attorneys likely to have cases to refer. We will also implement a letter-based strategic referral source development program. Support will include:
• Strategic development of target practices and geographies
• Drafting of letters
• Incorporating revisions
• Follow up with emails and phone calls


We will develop CLEs that target referral sources. Our support will include:
• Strategic development of topic and audience
• Seeking certification of program by the CLE Board
• Development and design of email invitation
• Reporting on CLE for website, social media, email newsletter, etc.

We also offer additional PR services including but not limited to newsjacking, media outreach, media communications, media preparation/training, crisis management, and litigation communications case publicity.

Successful PR Strategies

The national PR team at Premier Legal Marketing has extensive experience in creating and managing successful public relations campaigns for our clients. Some of the platforms we use include:

Email Marketing

Email marketing is a targeted digital marketing strategy that has proven to be highly effective for promoting law firms and other small businesses. Email allows potential clients to immediately contact you or share your information with just a click or a tap.

Press Conferences

Holding a press conference can have many benefits including drawing attention to your most important cases, showcasing your knowledge in a particular area of the law, the ability to reach multiple different media outlets at the same time and enhance your firm’s brand.

Press Releases

Digital press releases increase exposure and visibility, generate traffic to your website, and boost rankings.

Reputation Management

Online reviews can have a profound effect on your public image. PLM can help you overcome negative reviews and generate positive online ratings and reviews.

Find Out What PLM Can Do for Your Law Firm

Speak with one of our Public Relations associates today to see how a custom PR campaign by PLM can help grow your business. We also offer various other internet marketing services including website design, social media marketing, reputation management, email marketing and search engine optimization.  Call our team today at 856-320-2019 or contact us online.