Public relations is the overall communication strategy a firm sets forth to enhance their public image and increase their exposure. An effective public relations platform is strategically designed to emphasize customer engagement and relationship building.
Online PR incorporates SEO, social media, website content, press releases and reputation management. All aspects of your digital marketing campaign must work together to ensure that your law firm is recognized by your target audience as a trusted authority in your practice area.
PLM’s online PR specialists can help you attract new clients online by promoting your law firm across a variety of platforms. We can also help you build on existing client relationships to generate repeat business and referrals.
The national PR team at Premier Legal Marketing has extensive experience in creating and managing successful public relations campaigns for our clients. Some of these services include:
PLM’s dedicated PR Strategist is also an attorney and an expert in law firm public relations whose legal background complements his experience as a client advocate focused on communicating a law firm’s message and brand. The cornerstone of the PR Manager’s plan will be on the clients’ key messages and target audiences.
Holding a press conference can have many benefits including drawing attention to your most important cases, showcasing your knowledge in a particular area of the law, the ability to reach multiple different media outlets at the same time and enhance your firm’s brand.
Digital press releases increase exposure and visibility, generate traffic to your website, and boost rankings. Craft online press releases for exposure and placement on search engines including Google, Yahoo!, and Bing. The press
release will also be sent to over 30,000 major local and national news websites.
Prepare participants for interviews and to manage tough questions, and to control the interview and the message.
Communicate the key message clearly, concisely and persuasively. Ensure that law firm steers clear of any potentially defamatory statements.
Employ a comprehensive process to deal with a catastrophic event and reduce its impact on the firm’s reputation.
Ensure a consistent message across all platforms including digital, print, TV and radio.
Utilize social media to share the message and engage with followers to publicize and portray the firm as a leader in their area of practice.
Plaintiff and legal staff will be well prepared and media trained before the opportunity to work with the press arises. This will allow the firm to control messages provided to the media.
Online reviews can have a profound effect on your public image. PLM can help you overcome negative reviews and generate positive online ratings and reviews.
Email marketing is a targeted digital marketing strategy that has proven to be highly effective for promoting law firms and other small businesses. Email allows potential clients to immediately contact you or share your information with just a click or a tap.
Aligns a firm with a current event to boost the firm’s exposure. Through media outreach, we refer a top legal expert of a specific practice area to media outlets regarding certain cases.
This type of marketing helps grow clientele through the networks of a firm’s existing customers. Referral marketing also helps spread the word about your firm’s areas of expertise.
Speak to a skilled member of our team today to see how a custom PR campaign by PLM can help grow your business. We also offer various other internet marketing services including website design, social media marketing, reputation management, email marketing and search engine optimization. Call our PR professionals today at (856) 320-2016 or contact us online.