Engage With Clients Via Live Chat
At Premier Legal Marketing, we offer a wide variety of options to help clients maximize their digital presence and stand out from other law firms. A live chat function is one way law firms can highlight the value of their services and grow their practice. Live chat facilitates interactive, online conversations with prospective clients to deliver a response that is more immediate and personal than the experience most website visitors have when they fill out a contact form or leave a voicemail.
Popularity of Live Chat
The following statistics from a survey by Gartner Subsidiary Software Advice reflect the widespread use of live chat by consumers in general:
- 46% of survey respondents reported using live chat at least once
- 37% reported using live chat more than once
- 34% said their primary reason for using live chat was to avoid being put on hold
Statistics also show that millennials (ages 18-34) are more likely to use live chat many times. Regarding the advantages provided to law firms in particular, live chat may make it easier for first-time clients, including millennials, to contact a lawyer. Prospective clients who are already online looking for legal services may find live chat much less intimidating than picking up the phone. The instant response provided by live chat might be a comfort to prospective clients who are in the position of needing legal assistance for the first time.
How Would Live Chat Work on My Law Firm’s Website?
When a live chat option is implemented on your firm’s website, a pop-up message will appear on the screen a few seconds after a visitor enters the site. The text displays a message similar to “Hi, we are here to help you if you have any questions.” Two options will appear, allowing the visitor to either start the chat or decline the invitation. What happens next depends upon the type of live chat solution installed. Premier Legal Marketing partners with top quality live chat service providers to engage your potential clients and provide an immediate personal response by a live representative, 24 hours a day, 365 days a year.
This ensures that clients will keep their attention focused on you and your services instead of leaving your page and looking for help somewhere else. Each visitor is politely greeted and invited to ask questions. After the online conversation concludes, your firm will receive an email within minutes containing the visitor’s contact information and a transcript of what was discussed. It’s that simple!
What are the Benefits of a Live Chat Service for my Law Firm?
There are other live chat solutions on the market today that are just software packages without live service support. Software-only solutions require someone at your law firm to staff the chat function. Because most law firms do not have the resources to support a live chat service 24/7, they must display an “offline” or “try back later” message during off-hours, including evenings, weekends, and holidays. This defeats the purpose of live chat, particularly since prospective clients often surf the web during off-hours.
Using a live chat service specifically designed for attorneys is a better way to offer a personal touch and meet the needs of your clients today. Keep in mind that with a live chat service, the operator does not provide legal advice or answers to legal questions. Rather, the operator provides your prospective client with a friendly introductory experience, passing along all questions and information to your law firm.
How Do I Measure the Value of Live Chat?
At Premier Legal Marketing, we believe in the value of personal attention and focusing on the important details of delivering superior customer service. Live chat can enhance the scope of those endeavors. We also believe in quantitatively measuring success. With the live chat service, you have prospective clients’ contact information at your fingertips. You can measure the value of live chat by reviewing past transcripts and identifying the prospects who became your clients.
SEM Specialists at Premier Legal Marketing Get Results
To learn more about how to engage with your clients via live chat and other innovative ways to reach prospective clients, contact the SEM company with a proven record of success. Call a knowledgeable SEO specialist at PLM today at 856-320-2016 or contact us online for a complimentary consultation. We handle the digital marketing needs for lawyers and law firms across the United States.