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What’s New at PLM in 2019

Accessibility of Websites (ADA Compliance) Website accessibility for someone who suffers from an impairment or a disability has recently been in the news. A class action lawsuit was filed against entertainment icon Beyonce Knowles’ Parkwood Entertainment company, stating that her website, Beyonce.com, violates the Americans with Disabilities Act (ADA) because it is not accessible to » Read More


Recent Litigation Regarding Website Accessibility

Website accessibility for someone who suffers from an impairment or a disability has recently been in the news. A visually impaired woman is suing entertainer Beyonce’s entertainment company for discrimination. According to the lawsuit, the website discriminates against those who are visually impaired because it does not allow them to buy tickets or merchandise via » Read More


SEO: A Year in Review

In the world of digital marketing, a year might as well be a century. So many changes and improvements take place that it can be hard to keep up. But if you want to stay ahead of your competition, you must keep up with new search engine optimization (SEO) trends. It is also important to » Read More


Decline in Facebook Traffic

Change is in the air at Facebook, as it has been for quite a while now – and it’s having a powerful impact on Facebook traffic. Facebook is now highly focused on connected people with their friends and family, and this plays a major role in the site’s News Feed Values. Keeping users connected to » Read More


Creating A Successful Marketing Strategy with Both SEO and PPC

Many marketers believe they have to choose between the use of Search Engine Optimization (SEO) and Pay Per Click (PPC), but this is not an either/or proposition. In fact, these search strategies can work quite well together. First, let us explore the difference between SEO and PPC, which is pretty simple. The traffic that comes » Read More


Backlinks: A Starring Role in Your Online Success Story

In the world of SEO (search engine optimization), the backlink is essential to getting the results you need. That is because a backlink links your website to other pages. Having a large number of quality backlinks can have a big impact on ranking higher on major search engines. At one time, even low-quality backlinks could » Read More


Behind the Scenes: Understanding Technical SEO

A great deal of thought, research, and creativity goes into content marketing – but what goes on behind the scenes, from a technical viewpoint, is just as important. The following is some information that may help to demystify technical SEO and convey its importance to the big picture of content marketing. What is Technical SEO? » Read More


Important Guidelines on Digital Marketing for Lawyers

Digital marketing strategies can, and should, be tailored to the unique type of business as well as audience for which they are built. Though most law firms rely on SEO and Pay-Per-Click advertising to draw in new clients, your outreach should be tailored to you and to your firm, your experience, and the services you » Read More


Is Mobile-First Index the World-Wide Wave of the Future?

According to a recent survey, more than 55 percent of all web traffic is coming from a mobile device rather than a desktop – and that percentage seems to be growing every year. That may mean that a mobile-first index is the wave of the future. Ever since Google announced that it will switch to » Read More


The Importance of Google Voice Search SEO

Just four years ago, 41 percent of surveyed adults said they use voice search at least once a day. By 2020, it is anticipated that at least half of all internet searches will be conducted by voice. Now is the time to start working on strategies to bring your law firm to the top of » Read More


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