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Update to Domain Authority

This year is seeing big changes to the way MOZ calculates domain authority (DA). Domain authority is a predictor of the ranking ability of a website. It uses a numbers scale to determine the score of a website and how it will rank in search engine results. These scores are based on a domain’s inbound » Read More


Top 12 Most Popular Google Products – Infographic

When you think of Google products, what comes to mind? You probably think of popular and well-known products like Chrome, Gmail, YouTube, and Google Search. But did you know that Google has over 200 products and services? Since its launch in 1998, Google has expanded rapidly and is now one of the most influential brands » Read More


On-Site SEO Factors

SEO can be complicated and that is why it is important to have an experienced SEO team managing your legal marketing efforts. SEO stands for Search Engine Optimization and it is used to increase the quality and amount of traffic that visit your website. Productive SEO helps your website appear in organic search engine results » Read More


How the Next Generation Uses the Internet

Internet technology has become an essential part of everyday life for those born between 1996-2000, otherwise known as Generation Z. This generation is highly dependent on the internet for social, economic and personal needs. Without the internet, Generation Z would struggle with basic day-to-day tasks considering the relationship they have with technology and the need » Read More


Staying Ahead of Marketing Trends for 2019

Technology and the entire world of digital marketing changes quickly. But staying on top of the trends – or even ahead of the trends – is essential to your law firm’s success. As a boutique digital marketing firm that caters exclusively to lawyers and law firms, we understand what you need to stay at the » Read More


What’s New at PLM in 2019

Accessibility of Websites (ADA Compliance) Website accessibility for someone who suffers from an impairment or a disability has recently been in the news. A class action lawsuit was filed against entertainment icon Beyonce Knowles’ Parkwood Entertainment company, stating that her website, Beyonce.com, violates the Americans with Disabilities Act (ADA) because it is not accessible to » Read More


Recent Litigation Regarding Website Accessibility

Website accessibility for someone who suffers from an impairment or a disability has recently been in the news. A visually impaired woman is suing entertainer Beyonce’s entertainment company for discrimination. According to the lawsuit, the website discriminates against those who are visually impaired because it does not allow them to buy tickets or merchandise via » Read More


SEO: A Year in Review

In the world of digital marketing, a year might as well be a century. So many changes and improvements take place that it can be hard to keep up. But if you want to stay ahead of your competition, you must keep up with new search engine optimization (SEO) trends. It is also important to » Read More


Decline in Facebook Traffic

Change is in the air at Facebook, as it has been for quite a while now – and it’s having a powerful impact on Facebook traffic. Facebook is now highly focused on connected people with their friends and family, and this plays a major role in the site’s News Feed Values. Keeping users connected to » Read More


Creating A Successful Marketing Strategy with Both SEO and PPC

Many marketers believe they have to choose between the use of Search Engine Optimization (SEO) and Pay Per Click (PPC), but this is not an either/or proposition. In fact, these search strategies can work quite well together. First, let us explore the difference between SEO and PPC, which is pretty simple. The traffic that comes » Read More


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