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What You Should Know About “Fred,” Google’s Latest Update

Many SEO ranking and monitoring services have seen wild fluctuations in Google rankings recently. So what is the source of all the moving and shaking? It’s Fred, Google’s latest update. This update to the Google algorithm has negatively affected numerous websites, with many dropping dramatically in rankings. In fact, some websites have seen 90 percent » Read More

Social Media: A Powerful Vehicle for Driving Your Business

Five Easy Tips to Attract New Business and Increase Brand Awareness and Recognition According to statistics recently cited by Business Insider, nearly 20 percent of time spent online across desktop and mobile devices is on social media. And, perhaps not surprisingly, 14 percent of that time is spent on Facebook. Simply being out there does » Read More

How A Slow Website Can Slow Down Your Success

In today’s fast-moving world we have come to expect instant gratification. Text messaging, constant access to anyone by phone, and finding virtually any information we want our need at our fingertips with just a few clicks has made most of us very impatient. So, when a website seems to take forever to load, we tend » Read More

Premier Legal Marketing Discusses Google’s Update “Project Owl”

“Project Owl,” the Newest Google Update, Will Fight Fake News and Hate Speech Google is taking on the fake news and hate speech that has been polluting its search results with a new update known as “Project Owl.” The update will offer users new ways to report problems in search results, and Google will create » Read More

Legal Marketing Company: The Importance of Link-Building

Building a hyperlink, or more commonly a “link,” is the process of linking other websites to your own. This process allows users to navigate between pages on the internet. Search engines use links to crawl between the pages on your website, and to crawl the links between websites. Successful link-building can mean the difference between merely existing » Read More

PLM’s Online Attorney Reviews: A Siren’s Song that Draws Clients to Your Firm

A potential client who desperately needs an attorney but doesn’t know where to start looking will probably turn to reviews at some point to make that important decision. Client reviews can be found everywhere of course, but you do have some power in managing what a future client will find. And, since reviews will exist » Read More

New Jersey Legal Marketing Specialists: Do SEO Quick-Fixes Work?

Law firms and other business owners eager for a boost in rankings are often looking for a quick fix to their website’s search engine optimization (SEO) shortcomings. Although effective search engine marking (SEM) requires a significant amount of time and effort, there are a few technical SEO fixes that may produce an initial bump in » Read More

Top 5 Legal Marketing Trends to Watch for in 2017

Digital marketing strategies are constantly evolving, and the key to gaining an edge on your competition is to not only keep up with emerging trends, but to anticipate them and stay ahead of the game. As more and more law firms join the race to top of page one, it will become even more important » Read More

Philadelphia Legal Marketing Company: Building Google’s Trust

SEO- It’s a Trust Thing In order for your law firm’s website to achieve high rankings, Google needs to trust your site. So, how do you earn and keep Google’s trust? There are many factors that go into your website’s relationship with Google. Google’s search engine analyzes over 200 aspects of a website to determine » Read More

Philadelphia Digital Marketing Firm: Is Content Marketing Really Necessary for Lawyers?

Competition is fierce in the legal profession. The internet has become the primary source for prospective clients seeking lawyers, and law firms are fighting to be on the top of Google search results pages. In the past, keyword stuffing and technical SEO alone may have been enough to get you ranked on page one of » Read More

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