When potential clients need legal services, they often ask friends or family for recommendations. They typically use a search engine to look up websites of recommended law firms. In the process, they may notice the websites of competing law firms and look them up as well. Taking this into account, it is easy to see » Read More
Law firms are confronting more competition than ever before because potential clients have many new options for meeting their legal needs, according to a 2019 report by Georgetown University. That is one reason why it is so important to invest in digital marketing. Your website can be an important vehicle for reaching potential clients and » Read More
People spend a significant part of their day on social media. While that has been true for some time, emerging trends are reshaping the way we interact with social media platforms. Law firms can leverage the following social media trends to connect with their clients and remain top-of-mind. Doing so may increase the likelihood that » Read More
Google and its competitors continue to leverage increasingly sophisticated artificial intelligence (AI) algorithms to deliver higher quality search results. This has important implications for law firms and other businesses that use search engine optimization (SEO) techniques to drive more traffic to their websites. In the wake of new AI-based search algorithms, it is time to » Read More
Search engine optimization (SEO) is the ongoing practice of improving website content to attract traffic from organic search results. In today’s competitive market, law firms must pay attention to SEO to make it easier for potential customers to quickly find their websites. Astute use of long-tail keywords can enhance SEO by reaching highly targeted audiences » Read More
Advances in artificial intelligence, voice recognition, search engine optimization (SEO), and other technologies are changing the digital marketing landscape. Law firms looking to expand their online reach stand to benefit from keeping up with change. As South Jersey’s leading digital marketing firm focusing exclusively on serving lawyers, we do the heavy lifting for law firms » Read More
According to the 2019 Report on the State of the Legal Market, changing market realities are pushing law firms to take a more strategic view of their market positions as clients have more choices than ever for meeting their legal needs. In this new era of competition, it is important for law firms to enhance » Read More
Newsjacking is a term coined by a well-known online marketing strategist. The concept is simple yet effective: piggyback on trending news topics by adding your thoughts and opinions, then share your comments online to expand your target audience. How is this relevant for lawyers? Think of your target audience as your potential client base. Today, » Read More
Google Maps plays a key role in helping clients locate your firm online. Improving your Google Map ranking can maximize your online presence and help you attract more clients to achieve your business goals faster. Google Maps When a prospective client performs a search, the top three entries displayed are paid ads. A Google Map » Read More
Month after month, the impact of print-based marketing wanes and internet use grows. As law firms aggressively compete for clients, it is increasingly important for lawyers to ensure potential clients can find their websites easily. There are two primary ways to accomplish this: Search engine optimization (SEO) Pay-per click (PPC) ads When a potential client » Read More
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Please feel free to email or call us as always with any questions or requests you may have.