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Meet Us At Metaverse Fashion Week

In Paris, Milan and New York,  annual fashion shows introduce the products that designers work on all year, to the public. Now, high fashion has gone virtual.   Inspired by rapidly growing interest and expanding business presence in the Metaverse, the Metaverse Fashion Week, or MVFW22, has been organized by in partnership with Decentraland. » Read More

Can Using the Metaverse Enhance Law Firms?

With the announcement of a name change for Facebook’s corporate structure to Meta in October, many people may have looked upon the news as merely a name change and rebranding campaign. However, the name change, in essence, is a signal that the metaverse is quickly approaching, and the implications for the legal world and all » Read More

How Newsjacking Can Help Boost Awareness for Lawyers in Philadelphia

Newsjacking is a term coined by a well-known online marketing strategist. The concept is simple yet effective: piggyback on trending news topics by adding your thoughts and opinions, then share your comments online to expand your target audience. How is this relevant for lawyers? Think of your target audience as your potential client base. Today, » Read More

What Should I Do if My Web Traffic Dropped?

This past December, Google conducted its third core update of the year. The move caused major upheaval for several small companies as they saw their rankings drop significantly. The change caused panic among search engine optimization (SEO) experts as they scrambled to figure out how to regain their standing and find a way to reclaim » Read More

Do SEO Quick-Fixes Work?

Law firms and other business owners eager for a boost in rankings are often looking for a quick fix to their website’s search engine optimization (SEO) shortcomings. Although effective search engine marking (SEM) requires a significant amount of time and effort, there are a few technical SEO fixes that may produce an initial bump in » Read More

Backlinks: A Starring Role in Your Online Success Story

In the world of SEO (search engine optimization), the backlink is essential to getting the results you need. That is because a backlink links your website to other pages. Having a large number of quality backlinks can have a big impact on ranking higher on major search engines. At one time, even low-quality backlinks could » Read More

How Do Podcasts Set Law Firms Apart from the Competition?

When potential clients need legal services, they often ask friends or family for recommendations. They typically use a search engine to look up websites of recommended law firms. In the process, they may notice the websites of competing law firms and look them up as well. Taking this into account, it is easy to see » Read More

Protect Your Website from Negative SEO

Law firms are confronting more competition than ever before because potential clients have many new options for meeting their legal needs, according to a 2019 report by Georgetown University. That is one reason why it is so important to invest in digital marketing. Your website can be an important vehicle for reaching potential clients and » Read More

What Social Media Trends Can Law Firms Leverage in 2020?

People spend a significant part of their day on social media. While that has been true for some time, emerging trends are reshaping the way we interact with social media platforms. Law firms can leverage the following social media trends to connect with their clients and remain top-of-mind. Doing so may increase the likelihood that » Read More

Abandon Outdated SEO Strategies

Google and its competitors continue to leverage increasingly sophisticated artificial intelligence (AI) algorithms to deliver higher quality search results. This has important implications for law firms and other businesses that use search engine optimization (SEO) techniques to drive more traffic to their websites. In the wake of new AI-based search algorithms, it is time to » Read More

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