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Building a Content Marketing Strategy

Content marketing is focused on creating, publishing, and distributing content online for your targeted audience. It is designed to attract prospects and transform them into customers by creating and sharing free content that will be valuable to them. By doing this, your law firm can sustain brand loyalty by providing valuable information, building credibility, and » Read More

The Google Speed Update: What It Means for Your Law Firm

Google has announced a new ranking algorithm for mobile searching. Beginning in July, the Google speed update will use website loading speeds on mobile devices as ranking factors in search results. Everyone knows that web users will quickly leave a page that takes too long to load, so speed has always been a Google ranking » Read More

The Case of the Disappearing Google Review!

If you have noticed that your Google reviews have gone missing, you are not alone. This may have occurred because numerous Google My Business pages have become suddenly “unverified” for no apparent reason. This could have caused your coveted, hard-won reviews to be removed from Google profiles, Google Maps listings, and search page results. But » Read More

The Undeniable Power of the Podcast

In a 2018 survey, it was discovered that 24 percent of American adults had listened to a podcast during the month, and 15 percent had listened to a podcast during the previous week. That translates to 42 million people listening on a weekly basis. That’s a lot of listening, but given the immediacy and intimacy » Read More

Featured Snippets, and How to Use Them to Your Firm’s Advantage

According to Merriam-Webster, a “snippet” is defined as “a small part, piece, or thing; especially: a brief quotable passage.” As far as Google is concerned, a featured snippet is an essential tool for your business. These are the quick, direct answers you see outlined in a box at the top of the Google search results » Read More

Black Hat SEO: What It Is and Why You Should Avoid It

It is a competitive world out there. Anyone with an online business presence is always looking for ways to improve their search engine performance (SEO) to boost their Google rankings. When it comes down to ways of doing this, it is sometimes a standoff between White Hat and Black Hat SEO techniques. These two approaches » Read More

Recovering from Google Penalties

If your law firm’s website has been penalized by Google, much of your website traffic can disappear overnight. In fact, you can lose 20 percent of your users, or even more, in an instant. You can incur either a Manual Action or an Algorithmic Penalty for violating basic search engine optimization (SEO) rules. Many websites » Read More

Mobile Searches vs. Desktop Searches

What’s More Popular? Since computers arrived on the scene for both business and private use, and the internet gained popularity, consumers use their desktops to search for items of interest, what to purchase, and where to go for necessary services or even on vacation. Smartphones with their availability, convenience, and versatility also enable users to » Read More

How Newsletters Can Benefit Your Law Firm

Developing and circulating a regular newsletter to past, current, and prospective clients, vendors, staff will keep your law firm present in their minds without overt advertising. A monthly or quarterly newsletter is a great way to keep in touch with past clients and new prospects. Newsletters keep your audience informed about any law firm news, » Read More

Taking Advantage of Google’s Mobile-First Index

In the past, Google established a ranking baseline of website visits and internet searches based on desktop users only. However, this was before the exponential increase of mobile phone usage upended the previous standard. Now that mobile users exceed those using desktop computers, Google plans to revamp their system of indexing to change the ranking » Read More

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