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Abandon Outdated SEO Strategies

Google and its competitors continue to leverage increasingly sophisticated artificial intelligence (AI) algorithms to deliver higher quality search results. This has important implications for law firms and other businesses that use search engine optimization (SEO) techniques to drive more traffic to their websites. In the wake of new AI-based search algorithms, it is time to » Read More


How Can Long-Tail Keywords Enhance SEO?

Search engine optimization (SEO) is the ongoing practice of improving website content to attract traffic from organic search results. In today’s competitive market, law firms must pay attention to SEO to make it easier for potential customers to quickly find their websites. Astute use of long-tail keywords can enhance SEO by reaching highly targeted audiences » Read More


Digital Marketing Predictions for 2020

Advances in artificial intelligence, voice recognition, search engine optimization (SEO), and other technologies are changing the digital marketing landscape. Law firms looking to expand their online reach stand to benefit from keeping up with change. As South Jersey’s leading digital marketing firm focusing exclusively on serving lawyers, we do the heavy lifting for law firms » Read More


Public Relations Tips for Lawyers

According to the 2019 Report on the State of the Legal Market, changing market realities are pushing law firms to take a more strategic view of their market positions as clients have more choices than ever for meeting their legal needs. In this new era of competition, it is important for law firms to enhance » Read More


Put Your Law Firm in the Spotlight with Newsjacking

Newsjacking is a term coined by a well-known online marketing strategist. The concept is simple yet effective: piggyback on trending news topics by adding your thoughts and opinions, then share your comments online to expand your target audience. How is this relevant for lawyers? Think of your target audience as your potential client base. Today, » Read More


Google Maps: Six Steps to Higher Rankings

Google Maps plays a key role in helping clients locate your firm online. Improving your Google Map ranking can maximize your online presence and help you attract more clients to achieve your business goals faster. Google Maps When a prospective client performs a search, the top three entries displayed are paid ads. A Google Map » Read More


SEO vs PPC

Month after month, the impact of print-based marketing wanes and internet use grows. As law firms aggressively compete for clients, it is increasingly important for lawyers to ensure potential clients can find their websites easily. There are two primary ways to accomplish this: Search engine optimization (SEO) Pay-per click (PPC) ads When a potential client » Read More


Social Media Best Practices You Should Be Following

Today, social media is not an option for business success, it is a must. Law firms and businesses of all industries and sizes rely on social media to attract new customers and secure existing ones, increase brand awareness, promote products and services, improve search engine rankings, and drive leads and sales. Social media analytic tools make » Read More


Does Your Website Need a Redesign?

When your law firm first unveiled your new website, you may have marveled at the sleek design, unique features, and how it would successfully build your business. Though with the passage of time, you may come to realize that web traffic seems slow and the influx of and contact with clients appears to be dwindling. » Read More


How Your Firm Can Benefit from Online Reviews – Infographic

It’s no secret that today we live and buy by online reviews. Online reviews have become incredibly important for consumers, allowing them to gain valuable insight into a product or service that they will ultimately use to make a purchasing decision. In fact, a local consumer review survey found that people read an average of » Read More


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