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Multimedia Content

Its Dramatic Impact on Your Ranking Potential The multimedia content you add to your website has the potential to seriously boost your site’s rankings. That’s because search engines value engagement, search visibility, and the general user experience when ranking your site – and multimedia content can enhance all of these. But what exactly is “multimedia » Read More

Three Types of Marketing

In the world of marketing acronyms, there are three that stand out: PPC, SEO, and SEM. Since the digital marketplace changes so rapidly, it can be difficult to keep up with new trends, let alone understand which one will work best for your law firm. The approach you choose should be the one that utilizes » Read More

Importance of Engaging Social Content

In the hectic, fast-lane life that most of us live today, social media is the one place where we can all connect. Those connections may be brief and seemingly insignificant at times, but they can also be meaningful in their simplicity. The childhood neighbor, the high school chum that we lost touch with, the old » Read More

Why You Need an FAQ Page on Your Website

Today’s non-stop pace means that consumers want what they want when they want it. To expedite the search for quick answers about a business while keeping clients engaged, it’s useful to create a Frequently Asked Questions (FAQ) page on your website. Even if it appears time-consuming or daunting to put together, your business will reap » Read More

Speed to Become Major Ranking Factor for Mobile Searches

Google’s new speed update algorithm will take effect this July Beginning in July of 2018, Google page speed will become a major ranking factor for mobile searches. Although page speed has been a Google ranking factor since 2009, it was never officially a consideration for mobile. The speed update is supposed to affect only those pages » Read More

Search Ranking Algorithm Updates Confirmed by Google

Within the last few weeks, many in the search industry began to notice updates to Google’s algorithm that were impacting rankings in the SERPs. This may have come as a surprise, because December is usually one of the calmer months when it comes to SERP volatility. That’s because Google tries to minimize potential impact before » Read More

Trends to Tap Into in 2018

Technology is ever-changing, and it can be challenging to keep up. But to remain a contender in the competitive legal market, you need to stay on the cutting edge of digital marketing trends. The following are a few of the exciting and innovative trends that can help to put and keep your firm’s name at » Read More

Insight on Common SEO Mistakes

Two of the major keys to success in business are raising awareness of your brand, and maintaining interest in it. A large part of that goal includes creating unique and interesting content that will help your intended audience find you in internet searches. If you have done that but you have not seen an increase » Read More

Is Your Website Accessible? The Differences Between Mobile Friendly, Mobile Optimized, and Responsive Design

A mobile friendly website is essential for any law firm that is developing a new web presence. That is because, on average, the number of people using tablets and mobile devices to browse the internet has surpassed the number of desktop users throughout the world. And the trend continues. Mobile devices include everything from handhelds » Read More

PLM Recently Featured on Superb Crew

Premier Legal Marketing (PLM) was recently featured on Superb Crew, a business and technology online marketplace. The interview discusses the services that PLM offers, as well as plans for continued growth in the future. Read the full interview, “On The Cutting-Edge Of Any New Technologies To Help Law Firms Grow”, here.

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