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Premier Legal Marketing Discusses Google’s Update “Project Owl”

“Project Owl,” the Newest Google Update, Will Fight Fake News and Hate Speech Google is taking on the fake news and hate speech that has been polluting its search results with a new update known as “Project Owl.” The update will offer users new ways to report problems in search results, and Google will create » Read More


Legal Marketing Company: The Importance of Link-Building

Building a hyperlink, or more commonly a “link,” is the process of linking other websites to your own. This process allows users to navigate between pages on the internet. Search engines use links to crawl between the pages on your website, and to crawl the links between websites. Successful link-building can mean the difference between merely existing » Read More


PLM’s Online Attorney Reviews: A Siren’s Song that Draws Clients to Your Firm

A potential client who desperately needs an attorney but doesn’t know where to start looking will probably turn to reviews at some point to make that important decision. Client reviews can be found everywhere of course, but you do have some power in managing what a future client will find. And, since reviews will exist » Read More


New Jersey Legal Marketing Specialists: Do SEO Quick-Fixes Work?

Law firms and other business owners eager for a boost in rankings are often looking for a quick fix to their website’s search engine optimization (SEO) shortcomings. Although effective search engine marking (SEM) requires a significant amount of time and effort, there are a few technical SEO fixes that may produce an initial bump in » Read More


Top 5 Legal Marketing Trends to Watch for in 2017

Digital marketing strategies are constantly evolving, and the key to gaining an edge on your competition is to not only keep up with emerging trends, but to anticipate them and stay ahead of the game. As more and more law firms join the race to top of page one, it will become even more important » Read More


Philadelphia Legal Marketing Company: Building Google’s Trust

SEO- It’s a Trust Thing In order for your law firm’s website to achieve high rankings, Google needs to trust your site. So, how do you earn and keep Google’s trust? There are many factors that go into your website’s relationship with Google. Google’s search engine analyzes over 200 aspects of a website to determine » Read More


Philadelphia Digital Marketing Firm: Is Content Marketing Really Necessary for Lawyers?

Competition is fierce in the legal profession. The internet has become the primary source for prospective clients seeking lawyers, and law firms are fighting to be on the top of Google search results pages. In the past, keyword stuffing and technical SEO alone may have been enough to get you ranked on page one of » Read More


New Jersey SEM Specialists: New “Google Posts” Platform Could Have Major Impact on SEM

What is “Google Posts?” A new platform currently being tested by Google could have a major impact on both organic and paid search results. Nick-named “Google Posts,” since Google has yet to officially name this new feature, it basically functions as a one-way social network that displays content you post directly on a search engine » Read More


New Jersey Legal Marketing Company: Too Many Leads Left Hanging

Converting quality leads is essential if you are interested in growing your law practice and expanding your client list. An effective digital marketing campaign will bring potential clients to your doorstep, but you have to let them in. Studies show that 46% of phone calls made to lawyers are not answered. That means almost half » Read More


Philadelphia SEO Company: Shopping for a Digital Marketing Company for Your Law Firm

Digital marketing companies are not only competing for top rankings in Google searches, they are also vying for your business. If you are shopping for a digital marketing company to promote your law firm, it is important to look for key indications that a company will deliver results. Also, you will need to keep an » Read More


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