When potential clients need legal services, they often ask friends or family for recommendations. They typically use a search engine to look up websites of recommended law firms. In the process, they may notice the websites of competing law firms and look them up as well. Taking this into account, it is easy to see that differentiating your website from other law firms is key to attracting new clients.
Podcasts add something new to your website that immediately grabs the attention of visitors and makes it easy for them to learn more about your firm. These audio programs are increasingly popular, entertaining, and easy for potential clients to access via mobile or desktop. Informative podcasts that showcase legal topics in your practice area can set you apart from competitors.
How Do Podcasts Add Value to Legal Marketing Efforts?
Podcasts are audio programs focused on a specific topic that listeners can access whenever they want. The medium of audio creates an opportunity to amplify your firm’s brand by giving it a voice. Podcasts can add tremendous value to your legal marketing efforts in several ways, including:
- Making your web content more accessible and digestible
- Providing clients with a convenient and entertaining way to learn more about your services
- Reaching a wider audience via podcast platforms used by both mobile and desktop users
- Further leveraging podcast platform directories to focus on highly targeted audiences
- Offering a new way to deepen client engagement with weekly or monthly episodes
- Improving website rankings
Official podcast platforms, including Google Podcasts, Apple Podcasts, Spotify, and many others, provide directories that allow people to zero in on subjects of interest. As a result, people listening to your podcasts are more likely to be potential clients. Podcasts give you the ability to reach a vast, yet highly targeted audience. Podcasts also make it convenient for listeners to tune in using a phone app or even in their car. In addition, Google is now employing technology that transcribes audio into text to match keywords and phrases with search results. That means an accident victim using Google to find a personal injury lawyer may see your podcast listed and choose to subscribe and listen.
When deciding what to include in a podcast, focus on information that the consumer can use. For example, if you are a personal injury lawyer, you may have a series of podcasts on car accidents, such as what to do if you have a car accident, how car insurance works, and the process of filing a personal injury claim. Sharing useful information can help persuade listeners to reach out to you with legal needs.
There are a few ways to get started; one is to use a text-to-audio artificial intelligence (AI) program that can make audio recordings of your existing web pages, blogs, or news stories. Premier Legal Marketing has used text-to-audio AI in the past and found it produces professional results. Once the audio is available, our technicians can add music and sound effects to make the podcast truly engaging and entertaining for listeners. Another option is to record an original podcast using a platform such as Zoom or Google Meet during interviews or meetings.
Tools Needed to Record a Podcast
If you decide to record your own podcast, you will need the following equipment to get started:
- High-speed internet connection
- Microphone and a shock mount to hold it steady
You may also want to obtain adequate online storage for archiving podcast episodes.
Editing, Distributing, and Promoting Your Podcast
Podcasts are edited using various tools to incorporate music and sound effects, and also to break up longer audio into shorter episodes. Premier Legal Marketing has experience in this area and can edit podcasts for you.
Next, you can submit your podcast to several major platforms, including Google Play, Spotify, Stitcher, and Apple Music/iTunes. The important thing to remember is that your podcast must be precisely formatted with correctly sized images, xml, and episode encoding for the platform to approve and accept your podcast.
In addition, each of the official podcast platforms offers listeners the ability to subscribe. Listeners who subscribe to your podcasts will receive an alert when you upload a new episode. This is a great way to keep clients engaged. Once you record the podcast, you will need to promote it. If your firm already has a social media presence, you will be one step ahead. Posting links to your podcast on Facebook, Twitter, and LinkedIn can help you attract attention.
Consider the Benefits of Podcasts
Legal services can be made into educational entertainment using podcasts. It is another way of letting potential clients know about your valuable services. You can also increase your website traffic and listeners can download your podcasts if they prefer. If you are tech-savvy and have the resources, you can edit and distribute podcasts on your own. However, it takes time and expertise. If you want to get started right away, Premier Legal Marketing can do the work for you.
The Appetite for Podcasts is Growing
It has been reported that more than 90 million Americans listened to a podcast in the past month. More than 60 percent of podcast listeners say they access more podcasts now than they did a year ago. If you want to reach millennials, the percentage of regular podcast listeners in this age group is even higher.
Research indicates that although many people access podcasts for entertainment, the majority want to feel like they learned something by the end of the episode. That is ideal for a law firm looking to reach new clients. The general public may not be familiar with how the law affects them on a daily basis, but they will have a keen sense of urgency about learning about their rights and implications of the law when they have a legal need.
That is why it is important to maintain a website that is rich with content about legal topics of interest to potential clients, spotlighting your firm’s particular areas of practice. For more than 10 years, Premier Legal Marketing has helped law firms do exactly that.
Premier Legal Marketing is an Online Marketing Company that Helps Law Firms Develop Podcasts
In today’s highly competitive legal market, setting your law firm apart from the competition is key to building your business. Premier Legal Marketing makes it easy for law firms to deploy this popular audio medium to reach a wider audience. Our online marketing company can enhance your law firm’s digital presence with email marketing, website design, search engine optimization (SEO), paid online advertising, video production, and public relations. To learn more about our extensive portfolio of legal marketing services, contact us online or call 856-320-2016. Located in Pennsauken, New Jersey, we serve law firms nationwide.