Google Screened and the Power of Local Service Ads
Google Screened is a unique Google product that provides law firms the ability to prominently stand out in the SERPS to differentiate themselves from their competitors. The program is a part of an overall extensive system of Google Guaranteed, which is a higher level of verification for law firms.
Participants in the program will see their firm located near the top of a search results page along with a professional headshot. The firm website itself will also receive a Google Screened green checkmark that signifies that they have been verified by Google.
What is Google Screened?
Google Screened highlights certain firms at the top of the Search Engine Results, above Google Ads participants. According to Google, the service helps professional firms build a trusted reputation online. Those who wish to obtain the badge must go through an extensive background and license checks and must have at least a 3.0 rating on Google. Finally, on local service listings, firms will see the Google Screened icon next to these businesses.
Local Service Ads
Google Screened is a preliminary step to another product that Google is offering: Local Services Ads (LSAs). These are a unique ad type and provide law firms with a “pay per lead” service. Under this structure, a firm will only be charged when a client calls directly through the ad.
If someone is interested in the local service ad of the firm, Google Screened will send quick calls or other notifications to the firm. Responsiveness is a large part of reputable customer service rankings.
Who is Qualified to Participate in Google Screened and an LSA campaign?
For law firms, there are certain practice areas that Google will allow to participate in Google Screened:
- Bankruptcy lawyer
- Business lawyer
- Contract lawyer
- Criminal lawyer
- Disability lawyer
- DUI lawyer
- Estate lawyer
- Family lawyer
- Immigration law
- Intellectual property lawyer
- Labor lawyer
- Litigation lawyer
- Malpractice lawyer
- Personal injury lawyer
- Real estate lawyer
- Tax lawyer
- Traffic lawyer
In addition, a law firm must maintain a proper standing to qualify for Google Screened and to remain active on the service. Those requirements include:
- Maintain at least a three-star online rating.
- Pass a business-level and business-owner background check.
- Each lawyer must pass a state bar membership check.
- Carry malpractice insurance.
In order to get your firm Google Screened, it is essential to contact an experienced digital marketing team.
Premier Legal Marketing Helps Clients Become Google Screened
If you are looking for another way to attract clients to your firm and stand out from your competition, participating in the Google Screened program will help you attract new clients and garner more specific leads. At Premier Legal Marketing, our team of expert digital marketers will walk you through the process. Call us at 856-320-2016 or contact us online today to get the process started. We serve law firms nationwide.