Your law firm’s website design, no matter how attractive and carefully planned, must be supported by effective and interesting content. It must be engaging and persuasive to potential clients who will read the website’s pages before they will entrust your firm with their legal matters. Website content composed by PLM’s skilled and knowledgeable writers will inspire site visitors to pick up the phone and contact your law firm for legal services.
The content writers of PLM are professionals who understand the practice of law through years of experience working in and being involved with the law profession. We understand what we are writing, and we know what clients look for when hiring a lawyer or law firm. While you may be tempted to have an attorney in your firm do the writing for your new or existing website, isn’t their time better spent servicing your clients?
Legal website content writing does not simply require the ability to coherently write about a particular lawyer, law firm or practice area. When performed properly, it also functions to boost search engine rankings and is known as Search Engine Optimization (SEO) copywriting. SEO copywriting is a technique of writing the viewable text on a web page in such a way that it reads well for the visitor and also targets specific keywords. When SEO copywriting is done properly in conjunction with other SEO techniques, it results in higher rankings with search engines, such as Google, Yahoo and Bing.
Our legal marketing design team assists each of our clients to identify specific keywords or phrases that target their potential clients. PLM’s content writers then artfully weave the keywords and phrases into your website pages. We provide coherent and informative text that both engages readers and brings our clients’ websites to the top of search engine results.
Legal website content must be updated frequently as search engines change their ranking standards regularly. Although search engines do not disclose the criteria they use to rank websites for attorneys, PLM content writers and SEO specialists are able to identify emerging trends and work diligently to update our clients’ websites to stay current with those trends.
Blog writing or blogging, is one technique used to update websites and keep the content fresh, informative and interesting for visitors. Because a blog is full of keyword-rich content pertaining to a lawyer’s specialty or practice area, search engines will often rank a lawyer’s website higher on the basis of relevance to the related search terms. Blogs also allow a law firm to showcase the firm’s experience and expertise and share its lawyers’ knowledge and opinions on current events.
Frequent updates not only improve search engine rankings, but also improve credibility with potential clients. Precise, up-to-date and informative content on a lawyer’s website builds confidence in the lawyer’s competency and trustworthiness. A website that discusses law accurately and provides links to other helpful resources signifies that the law firm has a genuine interest in the potential client’s legal concerns. Trust and confidence in an attorney’s capabilities translates into new clients.
For more information on content marketing, contact New Jersey SEM company, Premier Legal Marketing. Other internet marketing services we provide include social media marketing, pay-per-click campaigns, press releases, reputation management, email marketing and website maintenance. Call us today at 866-855-0182. You can also contact us online.