For many, the concept of artificial intelligence (AI) may be based on what you see in movies or on television. However, these are fantasy stories designed to excite our imagination. In reality, AI is no more than an enhanced and intuitive system that can perform tasks that normally would require human intelligence. This can include solving problems and understanding human emotion. It also means using AI as part of an all-encompassing digital marketing plan that can recognizes your potential clients and engages them with content.
Premier Legal Marketing can help you seamlessly incorporate AI into your digital marketing platform. We will use this technology to help enhance your message and create a more poignant marketing campaign that will help you attract the specific clients you are seeking.
What Is Artificial Intelligence?
AI is a method of leveraging technology to improve the experience of your potential clients when they interact with your firm. AI increases the impact your digital marketing campaign has on your target audience and can mean more return viewers and new clients.
Utilizing your custom avatar, we can create custom content with the specific information your potential clients are seeking. This technology is also not constricted to one medium. It can be used in various digital marketing aspects, including email marketing, customer support, social media and even in web design.
How Do Avatars Work in Digital Marketing?
Another unique feature in AI marketing pertains to the use of avatars. We can create custom avatars that look like the attorneys at your firm and will provide information to potential clients on various topics. It is a great way for potential and current clients to get to know your firm.
Using an avatar is a fun and entertaining method to inform potential and current clients about your firm. An avatar allows you to stand out from your competition. We will work with you on the design of your custom avatar.
How Can I Use AI in My Marketing Plan?
AI can be used throughout your digital marketing plan to keep it evolving on a constant basis. Your custom avatar can post content on a regular basis, with the touch of a button. This will eliminate the need for expensive and timely video shoots. Your custom avatar will do it automatically.
Some of the most effective uses of AI in marketing campaigns include:
- Personalized website experience: Your custom avatar is an enhancement to your site. Through the use of AI, you can deliver a personalized message to your potential clients and website visitors.
- AI-powered content creation: AI has the capacity to create content for your website, email marketing campaigns, personalized reports, or to curate content for social media. Your custom avatar will create a narrative for your potential client.
- Intelligent email content curation: Creating the most poignant email content for a potential client can be time consuming. Your custom avatar can deliver engaging content for an email that will directly appeal to your potential client.
By using AI, marketers can achieve goals they never thought possible before. They can engage with every client in a personalized and meaningful way.
Premier Legal Marketing Can Incorporate AI Into Your Campaign
AI is an exciting technology that will help streamline your marketing plan and make it more relevant to your target audience. Premier Legal Marketing has the experience to create your custom avatar and will collaborate with you to put together an AI campaign that fits your needs and meets your goals. Call us today at 856-320-2016 or contact us online to schedule an appointment. We serve law firms nationwide.