Pay-per-click (PPC) is a search engine advertising tool that puts your ad at the top of a search engine results page for your keywords. Each time a user clicks on your ad and is automatically directed to your website, you pay a fee.
PPC plays a critical role in launching a successful online and search engine optimization marketing program. A PPC campaign allows lawyers to increase firm recognition and visibility while providing detailed feedback on the advertising results. PPC also provides an opportunity to focus on targeted users. Moreover, PPC is cost effective. An advertiser sets the budget and only pays when users “click” on an ad link or engage.
The most important aspect of a PPC campaign is the development of appropriate keywords. New Jersey SEM specialists at Premier Legal Marketing have extensive experience developing relevant and specific keywords that users are searching for. As a result, search engines will display your PPC ad at the top of the page when a user searches for your specific keywords.
The goal of PPC is to achieve top paid search results that ultimately end in conversions. It is important to note that an effective PPC campaign works in conjunction with organic search results. This means that your paid PPC ad will support your non-paid listing that appears in SERPs. PPC allows the advertiser to establish a daily advertising budget for the campaign.
Another distinct advantage of PPC is the platform’s ability to provide detailed reporting on its effectiveness. PPC measures a variety of performance goals including:
New Jersey SEM company, Premier Legal Marketing, has extensive experience developing and managing successful PPC campaigns for our clients. In addition, we offer various other online services including website design, search engine optimization, content writing, press releases, social media campaigns, reputation management services and email marketing. For more information about creating an effective PPC campaign for your firm, contact our SEO specialists in New Jersey at 856-448-4736. You may also contact us online.