Internet technology has become an essential part of everyday life for those born between 1996-2000, otherwise known as Generation Z. This generation is highly dependent on the internet for social, economic and personal needs. Without the internet, Generation Z would struggle with basic day-to-day tasks considering the relationship they have with technology and the need…
Technology and the entire world of digital marketing changes quickly. But staying on top of the trends – or even ahead of the trends – is essential to your law firm’s success. As a boutique digital marketing firm that caters exclusively to lawyers and law firms, we understand what you need to stay at the…
Accessibility of Websites (ADA Compliance) Website accessibility for someone who suffers from an impairment or a disability has recently been in the news. A class action lawsuit was filed against entertainment icon Beyonce Knowles’ Parkwood Entertainment company, stating that her website, Beyonce.com, violates the Americans with Disabilities Act (ADA) because it is not accessible to…
Website accessibility for someone who suffers from an impairment or a disability has recently been in the news. A visually impaired woman is suing entertainer Beyonce’s entertainment company for discrimination. According to the lawsuit, the website discriminates against those who are visually impaired because it does not allow them to buy tickets or merchandise via…
In the world of digital marketing, a year might as well be a century. So many changes and improvements take place that it can be hard to keep up. But if you want to stay ahead of your competition, you must keep up with new search engine optimization (SEO) trends. It is also important to…
Change is in the air at Facebook, as it has been for quite a while now – and it’s having a powerful impact on Facebook traffic. Facebook is now highly focused on connected people with their friends and family, and this plays a major role in the site’s News Feed Values. Keeping users connected to…
Many marketers believe they have to choose between the use of Search Engine Optimization (SEO) and Pay Per Click (PPC), but this is not an either/or proposition. In fact, these search strategies can work quite well together. First, let us explore the difference between SEO and PPC, which is pretty simple. The traffic that comes…
A great deal of thought, research, and creativity goes into content marketing – but what goes on behind the scenes, from a technical viewpoint, is just as important. The following is some information that may help to demystify technical SEO and convey its importance to the big picture of content marketing. What is Technical SEO?…
Digital marketing strategies can, and should, be tailored to the unique type of business as well as audience for which they are built. Though most law firms rely on SEO and Pay-Per-Click advertising to draw in new clients, your outreach should be tailored to you and to your firm, your experience, and the services you…
According to a recent survey, more than 55 percent of all web traffic is coming from a mobile device rather than a desktop – and that percentage seems to be growing every year. That may mean that a mobile-first index is the wave of the future. Ever since Google announced that it will switch to…
