Technology and the entire world of digital marketing changes quickly. But staying on top of the trends – or even ahead of the trends – is essential to your law firm’s success. As a boutique digital marketing firm that caters exclusively to lawyers and law firms, we understand what you need to stay at the forefront of your industry, and to attract and develop relationships with the clients you seek. We have identified several trends we are predicting will be important to you in the year ahead.
It may seem counter-intuitive in a time when we all spend so much time in virtual worlds, but the personal touch is exactly what people are craving right now. The virtual world is enormous and scaling it down can help you make your clients feel more like individuals. Let them get to know you in a more personal way that will lead to greater trust. There are many ways you can do this. Since you are your “brand,” becoming more approachable and offering more insight into who you are will help you to develop your identity in a way that enhances trust. That can mean anything from sharing your background and story, to sharing anecdotes about your related interests, and much more. There are many ways to make you stand out as reliable, compassionate, knowledgeable, insightful, and authoritative.
This may seem like a pretty safe bet since Google My Business is already enormously popular. The trend will continue in 2019. With this tool, which is, essentially, an optimized business listing, you can provide a clear snapshot of our business in search results. This allows potential clients to learn about you before they have even visited your website. There are many things you can do with a Google My Business listing. You can provide a brief description of your firm and your practice areas. You can post testimonials from satisfied clients. You can discuss successes. You can offer Q&As, share industry news, and so much more! This tool gives you a powerful, immediate online presence.
This new and exciting trend may seem intimidating at first, but once you get into the groove you will see how engaging and attention-getting it can be. Your video marketing can run the gamut to an ongoing series that educates potential clients, to broadcasting lawyer bios so that your viewers can feel like they know you and your firm before you even speak with them. This is a fantastic way to create a visual presence and a reassuring source of credibility for the clients you want to attract. And you can tailor your video marketing too just the right audience – those folks who specifically need what you do best.
The above represent just a few of the hottest trends for 2019, and we have several others we would love to share with you to help you draw in the best clients and to make your law firm as successful as possible. We can help you to stay abreast of and ahead of the trends in the year ahead. To learn more about how we can help your unique firm, please call the Philadelphia legal marketing specialists at Premier Legal Marketing at 856-320-2016 or contact us online. We provide a full range of digital marketing services, including branding, website design and maintenance, social media marketing, pay-per-click campaigns, reputation management, blogs, press releases, email marketing, and more.