Law firms are confronting more competition than ever before because potential clients have many new options for meeting their legal needs, according to a 2019 report by Georgetown University. That is one reason why it is so important to invest in digital marketing with an agency that specializes in custom campaigns and can save your…
People spend a significant part of their day on social media. While that has been true for some time, emerging trends are reshaping the way we interact with social media platforms. Law firms can leverage the following social media trends to connect with their clients and remain top-of-mind. Doing so may increase the likelihood that…
Google and its competitors continue to leverage increasingly sophisticated artificial intelligence (AI) algorithms to deliver higher quality search results. This has important implications for law firms and other businesses that use search engine optimization (SEO) techniques to drive more traffic to their websites. In the wake of new AI-based search algorithms, it is time to…
Search engine optimization (SEO) is the ongoing practice of improving website content to attract traffic from organic search results. In today’s competitive market, law firms must pay attention to SEO to make it easier for potential customers to quickly find their websites. Astute use of long-tail keywords can enhance SEO by reaching highly targeted audiences…
Advances in artificial intelligence, voice recognition, search engine optimization (SEO), and other technologies are changing the digital marketing landscape. Law firms looking to expand their online reach stand to benefit from keeping up with change. As South Jersey’s leading digital marketing firm focusing exclusively on serving lawyers, we do the heavy lifting for law firms…
According to the 2019 Report on the State of the Legal Market, changing market realities are pushing law firms to take a more strategic view of their market positions as clients have more choices than ever for meeting their legal needs. In this new era of competition, it is important for law firms to enhance…
Google Maps plays a key role in helping clients locate your firm online. Improving your Google Map ranking can maximize your online presence and help you attract more clients to achieve your business goals faster. Google Maps When a prospective client performs a search, the top three entries displayed are paid ads. A Google Map…
This year is seeing big changes to the way MOZ calculates domain authority (DA). Domain authority is a predictor of the ranking ability of a website. It uses a numbers scale to determine the score of a website and how it will rank in search engine results. These scores are based on a domain’s inbound…
When you think of Google products, what comes to mind? You probably think of popular and well-known products like Chrome, Gmail, YouTube, and Google Search. But did you know that Google has over 200 products and services? Since its launch in 1998, Google has expanded rapidly and is now one of the most influential brands…
SEO can be complicated and that is why it is important to have an experienced SEO team managing your legal marketing efforts. SEO stands for Search Engine Optimization and it is used to increase the quality and amount of traffic that visit your website. Productive SEO helps your website appear in organic search engine results…
