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What Should I Do if My Web Traffic Dropped?

This past December, Google conducted its third core update of the year. The move caused major upheaval for several small companies as they saw their rankings drop significantly. The change caused panic among search engine optimization (SEO) experts as they scrambled to figure out how to regain their standing and find a way to reclaim » Read More


Do SEO Quick-Fixes Work?

Law firms and other business owners eager for a boost in rankings are often looking for a quick fix to their website’s search engine optimization (SEO) shortcomings. Although effective search engine marking (SEM) requires a significant amount of time and effort, there are a few technical SEO fixes that may produce an initial bump in » Read More


Backlinks: A Starring Role in Your Online Success Story

In the world of SEO (search engine optimization), the backlink is essential to getting the results you need. That is because a backlink links your website to other pages. Having a large number of quality backlinks can have a big impact on ranking higher on major search engines. At one time, even low-quality backlinks could » Read More


Protect Your Website from Negative SEO

Law firms are confronting more competition than ever before because potential clients have many new options for meeting their legal needs, according to a 2019 report by Georgetown University. That is one reason why it is so important to invest in digital marketing. Your website can be an important vehicle for reaching potential clients and » Read More


Abandon Outdated SEO Strategies

Google and its competitors continue to leverage increasingly sophisticated artificial intelligence (AI) algorithms to deliver higher quality search results. This has important implications for law firms and other businesses that use search engine optimization (SEO) techniques to drive more traffic to their websites. In the wake of new AI-based search algorithms, it is time to » Read More


How Can Long-Tail Keywords Enhance SEO?

Search engine optimization (SEO) is the ongoing practice of improving website content to attract traffic from organic search results. In today’s competitive market, law firms must pay attention to SEO to make it easier for potential customers to quickly find their websites. Astute use of long-tail keywords can enhance SEO by reaching highly targeted audiences » Read More


Google Maps: Six Steps to Higher Rankings

Google Maps plays a key role in helping clients locate your firm online. Improving your Google Map ranking can maximize your online presence and help you attract more clients to achieve your business goals faster. Google Maps When a prospective client performs a search, the top three entries displayed are paid ads. A Google Map » Read More


SEO vs PPC

Month after month, the impact of print-based marketing wanes and internet use grows. As law firms aggressively compete for clients, it is increasingly important for lawyers to ensure potential clients can find their websites easily. There are two primary ways to accomplish this: Search engine optimization (SEO) Pay-per click (PPC) ads When a potential client » Read More


Does Your Website Need a Redesign?

When your law firm first unveiled your new website, you may have marveled at the sleek design, unique features, and how it would successfully build your business. Though with the passage of time, you may come to realize that web traffic seems slow and the influx of and contact with clients appears to be dwindling. » Read More


Voice Search the New Norm

Voice search, the projected next big thing in technological advancement, is quickly rising in popularity. The power of our voices is not only a basic human quality but has become a powerful source of information and an influential tool for communication. Voice search can help us source information, buy and sell products, and make daily » Read More


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