This past December, Google conducted its third core update of the year. The move caused major upheaval for several small companies as they saw their rankings drop significantly. The change caused panic among search engine optimization (SEO) experts as they scrambled to figure out how to regain their standing and find a way to reclaim the traffic they lost. This is just one of several factors that can lead to a loss in web traffic. There are some basic steps that companies can take with their websites that will help regenerate traffic.
The search engine giant reconfigured its PageRank algorithm, which caused a significant fluctuation in the rankings of its search engine results page (SERP). While it is easy for companies to panic, firms should wait it out until they know where they stand. They might find that their rankings move back up again to a respectable position.
How Can I Reclaim Lost Web Traffic?
For those that wait this out and still find that their rankings have not returned, there are a few things that firms can do to help themselves, such as:
- Build quality links: Creating a network of links helps bring in more traffic.
- Keep it relevant: Keeping content relevant to the main topic will garner more hits from various search engines.
- Refresh content: Updating content on a regular basis keeps it fresh and relevant for ongoing searches.
What Types of Links Garner More Web Traffic?
To keep traffic flowing to and from a website, it is best to build a strong network of backlinks and outbound links. These links will provide a gateway to the main website and increase the number of hits received. Now is also a good time to perform some housekeeping on the site and clean up any dead links or links that are connected to spam websites. A strong list of backlinks is an integral way to build web traffic. While there are numerous tips for building a backlink library, some steps include:
- Looking for guest bloggers on authoritative sites.
- Copying the backlinks from competitors.
- Sharing branded infographics.
- Publish expert interviews.
- Fix broken backlinks using link auditor software.
How can I Keep My Web Content Relevant?
User experience (UX) is an important aspect in determining a website’s ranking. There are ways to improve upon that experience when writing content for a website. The key steps are to keep some of the basics when writing content, such as utilizing subheadings and breaking up each section into two or four paragraphs.
The content itself must be timely and relevant to the topic that is being addressed. The final product should also be well-edited and contain graphical elements to help break up the text. Including links to other content also provides for a more dynamic article. Content already on the site should be updated and a routine schedule should be created for posting new content.
How Do I Prevent This from Happening Again?
For website managers, it is important to remember that these waves come and go, and the best strategy is to remain consistent with content. Managers should maintain a schedule of posting fresh content and constantly monitor the administration of the website to guarantee that it is working properly.
SEO Specialists at Premier Legal Marketing Help Law Firms Increase Web Traffic
Search engines constantly make changes to their algorithm that can have an adverse impact on search rankings, which could translate to fewer visitors to your site. You need a company that can handle these fluctuations and help you ride the wave. The SEO specialists at Premier Legal Marketing know how to handle these changes and can steer you through them. To learn more about our extensive portfolio of legal marketing services, contact us online or call 856-320-2016 today. Located in Pennsauken, New Jersey, we serve law firms nationwide.