Search engine optimization (SEO) is the ongoing practice of improving website content to attract traffic from organic search results. In today’s competitive market, law firms must pay attention to SEO to make it easier for potential customers to quickly find their websites. Astute use of long-tail keywords can enhance SEO by reaching highly targeted audiences…
Advances in artificial intelligence, voice recognition, search engine optimization (SEO), and other technologies are changing the digital marketing landscape. Law firms looking to expand their online reach stand to benefit from keeping up with change. As South Jersey’s leading digital marketing firm focusing exclusively on serving lawyers, we do the heavy lifting for law firms…
Google Maps plays a key role in helping clients locate your firm online. Improving your Google Map ranking can maximize your online presence and help you attract more clients to achieve your business goals faster. Google Maps When a prospective client performs a search, the top three entries displayed are paid ads. A Google Map…
Month after month, the impact of print-based marketing wanes and internet use grows. As law firms aggressively compete for clients, it is increasingly important for lawyers to ensure potential clients can find their websites easily. There are two primary ways to accomplish this: Search engine optimization (SEO) Pay-per click (PPC) ads When a potential client…
When your law firm first unveiled your new website, you may have marveled at the sleek design, unique features, and how it would successfully build your business. Though with the passage of time, you may come to realize that web traffic seems slow and the influx of and contact with clients appears to be dwindling.…
It’s no secret that today we live and buy by online reviews. Online reviews have become incredibly important for consumers, allowing them to gain valuable insight into a product or service that they will ultimately use to make a purchasing decision. In fact, a local consumer review survey found that people read an average of…
Voice search, the projected next big thing in technological advancement, is quickly rising in popularity. The power of our voices is not only a basic human quality but has become a powerful source of information and an influential tool for communication. Voice search can help us source information, buy and sell products, and make daily…
This year is seeing big changes to the way MOZ calculates domain authority (DA). Domain authority is a predictor of the ranking ability of a website. It uses a numbers scale to determine the score of a website and how it will rank in search engine results. These scores are based on a domain’s inbound…
When you think of Google products, what comes to mind? You probably think of popular and well-known products like Chrome, Gmail, YouTube, and Google Search. But did you know that Google has over 200 products and services? Since its launch in 1998, Google has expanded rapidly and is now one of the most influential brands…
SEO can be complicated and that is why it is important to have an experienced SEO team managing your legal marketing efforts. SEO stands for Search Engine Optimization and it is used to increase the quality and amount of traffic that visit your website. Productive SEO helps your website appear in organic search engine results…
