In the world of SEO (search engine optimization), the backlink is essential to getting the results you need. That is because a backlink links your website to other pages. Having a large number of quality backlinks can have a big impact on ranking higher on major search engines.
At one time, even low-quality backlinks could help your ranking, but that is no longer the case. Today, you must have backlinks that come from relevant, authoritative, high-quality sites. That is like getting a good reference from a trusted source, and it can mean everything to the way your law firm is perceived.
Benefits of Building Good Backlinks
Improve your organic ranking.
Organic SEO is achieved through a natural placement on an organic search engine results page. Backlinks help significantly in this process. If your content gets organic links from other websites, that content will rank higher with the major search engines.
Search engine bots can find links to your site.
This means those bots can crawl your site successfully. And that means that your site will be discovered and indexed more quickly.
Your site will benefit from referral traffic.
Google reports visits to your site from sources outside of its search engine through referral traffic. Referral traffic is usually targeted and has a low bounce rate. This is a major advantage to your law firm.
How Can You Build the Best Backlinks?
This is a multi-faceted process, with many possibilities. Here are a few:
- Create great content. If you create relevant, informative articles and other quality content, users will naturally link to your website.
- Promote your content. It can be very helpful to promote your best content through email outreach.
- Use guest bloggers. Presenting blogs written by authoritative experts can bring meaningful traffic to your website.
- Write testimonials. When you write testimonials for the websites you are using, you can earn a link from the home page of an authoritative website.
- Utilize relevant journalists and respected bloggers. Reaching out to these influential individuals is a great way to share information about your law firm.
Your Legal Marketing Company Has the Key to Quality Backlinks
We work hard to stay abreast of the ever-evolving world of digital marketing for lawyers. We understand the great importance the right backlinks can have for your website and your law firm. Building the best backlinks for your website is just one of the ways we can help you to demonstrate your integrity, your breadth of experience, your trustworthiness, and so much more. To learn more about how we can help you with backlinks and all of your digital marketing needs, please call Premier Legal Marketing, your internet marketing company, at 856-320-2016, or contact us online. In addition to building the best backlinks, we offer a full range of marketing services, including branding, website design and maintenance, social media marketing, pa-per-click campaigns, reputation management, blogs, press releases, email marketing, and more.