SEO can be complicated and that is why it is important to have an experienced SEO team managing your legal marketing efforts. SEO stands for Search Engine Optimization and it is used to increase the quality and amount of traffic that visit your website. Productive SEO helps your website appear in organic search engine results without having to pay for space on a results page.
There are five best practices of SEO that are all equally important when creating and assessing your website. These include content, user engagement, technical structure, interlinking, and mobile responsiveness. When creating a website, search engines are the most important factor to consider when developing the site. SEO is a complex system and each piece of code can affect the performance of your website. The content that is coded and shown on the website is one of the key elements to SEO success. The content you produce and keywords you use must be relevant to a search for it to rank high in the results. The keywords used in SEO need to focus on ranking, semantic similarities and user intent. Using keywords within your titles, headers and URLs will help users and search engines understand the services you offer.
User engagement, or user signals, is also important to search engines and the traffic that visits your website. Engaging and creative content is critical to making your website stand out. Google analytics can provide information on how long a user stays on your site before leaving and the current bounce rate of your landing page. This information can help determine how engaging and interactive your website is. The better the content, the more engaged the user.
Content is only successful if your technical SEO is structured correctly. For a website to be found and indexed on a search engine it needs to be crawled. This provides search engine access to the links in your website. Also, to rank your website as high as possible on a search engine, ensure that internal links are properly structured, it is HTTP secure and that you do not have any broken links. Interlinking will increase traffic to other pages on your website and entice users to read more based on their interest.
The last practice that will take your website to the next level of SEO is making sure that it has mobile compatibility. Being mobile friendly is a Google ranking qualification. In this modern society, everything is done on a mobile device and your website needs to be fast and properly designed for mobile users.
SEO is the foundation to a successful website. Your Philadelphia SEM company has vast experience with SEO and can help your website stand out from competitors. We understand the importance of advanced marketing techniques and cater to lawyers and law offices throughout South Jersey, Philadelphia, and nationwide. Call us today at 856-320-2016 or contact us online for more information.