Google Maps plays a key role in helping clients locate your firm online. Improving your Google Map ranking can maximize your online presence and help you attract more clients to achieve your business goals faster.
When a prospective client performs a search, the top three entries displayed are paid ads. A Google Map typically appears right below those ads. The three unpaid website listings that appear within the Google Map have achieved a very high Google Map ranking. The following steps can help improve your chances of appearing within that map by boosting your Google Map ranking.
Step 1: Choose a NAP and Keep It
Choose a specific name address and phone number (NAP) for your firm and make it visible on your website. The precise wording and presentation of your NAP must never change. For example, if you choose Rd. instead of Road, always use Rd. The foundation of any successful Google Map strategy is built on keeping your NAP consistent.
Step 2: Embed a Google Map on Your Website
If you need assistance embedding the map on your website, contact an experienced SEO marketing firm. For added power, they can create your own new custom map, adding photos and video to boost your rankings. The process is straightforward but can be time-consuming and is a good task to outsource. A trained professional can enhance your site further by using Google’s Local Business structured data code when describing your firm on your website.
Step 3: Create Account on Google My Business
Once you create an account, you can set up your business profile. It is absolutely critical to make sure you use the exact NAP that you established in Step 1. Also, upload geo-tagged images onto your business profile. A knowledgeable SEO firm can assist with this.
Step 4: Build Out Backlinks
Also called citations, these are links from another website back to yours. Backlinks indicate to Google’s search engine that you run a legitimate business. It is also helpful to seek backlinks from local authority websites. Local authorities include the Better Business Bureau, your local Chamber of Commerce, and any charitable organizations that your firm supports. Building and analyzing backlinks can be tedious and must be done precisely to improve your Google Map rankings. A team of skilled digital professionals can do the task for you.
Step 5. Collect Google Reviews
Businesses with positive reviews are more likely to be ranked higher in Google Maps. Asking satisfied clients to leave a Google review is a great place to start.
Step 6. Issue Press Releases
A noteworthy achievement or professional accolade is worth a press release. Periodic press releases that include links to your website can boost your Google Map ranking as well as improving overall SEO.
SEO Company, Premier Legal Marketing, Can Make It Easier for Prospective Clients to Find Your Website
Google Maps can make it easier for clients to find you. Our experienced SEO team at Premier Legal Marketing can make it easy for you to rank higher in Google Maps. As a leading SEO company focused exclusively on law firm marketing, we know how to improve your Google map ranking, and much more. You can reach more prospective clients by leveraging our experience in SEO, paid online advertising, email marketing, social media, and public relations. Learn how we can maximize your law firm’s digital presence by contacting us online or calling 856-320-2016 today.