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Search Ranking Algorithm Updates Confirmed by Google

Within the last few weeks, many in the search industry began to notice updates to Google’s algorithm that were impacting rankings in the SERPs. This may have come as a surprise, because December is usually one of the calmer months when it comes to SERP volatility. That’s because Google tries to minimize potential impact before…

Trends to Tap Into in 2018

Technology is ever-changing, and it can be challenging to keep up. But to remain a contender in the competitive legal market, you need to stay on the cutting edge of digital marketing trends. The following are a few of the exciting and innovative trends that can help to put and keep your firm’s name at…

Insight on Common SEO Mistakes

Two of the major keys to success in business are raising awareness of your brand, and maintaining interest in it. A large part of that goal includes creating unique and interesting content that will help your intended audience find you in internet searches. If you have done that but you have not seen an increase…

PLM Recently Featured on Superb Crew

Premier Legal Marketing (PLM) was recently featured on Superb Crew, a business and technology online marketplace. The interview discusses the services that PLM offers, as well as plans for continued growth in the future. Read the full interview, “On The Cutting-Edge Of Any New Technologies To Help Law Firms Grow”, here.

Beware: Google to Add “Not Secure” Warnings on Chrome

Most people know that Google’s long-term goal is a more secure web. To that end, Google has recently announced its plan, within Chrome, to encourage webmasters and site owners to switch from HTTP to HTTPS. Beginning in October, the Chrome browser will contain a warning message on pages with search boxes or forms to fill…

What You Should Know About “Fred,” Google’s Latest Update

Many SEO ranking and monitoring services have seen wild fluctuations in Google rankings recently. So what is the source of all the moving and shaking? It’s Fred, Google’s latest update. This update to the Google algorithm has negatively affected numerous websites, with many dropping dramatically in rankings. In fact, some websites have seen 90 percent…

Social Media: A Powerful Vehicle for Driving Your Business

Five Easy Tips to Attract New Business and Increase Brand Awareness and Recognition According to statistics recently cited by Business Insider, nearly 20 percent of time spent online across desktop and mobile devices is on social media. And, perhaps not surprisingly, 14 percent of that time is spent on Facebook. Simply being out there does…