“Page speed” – also known as “page load time” and “time to first byte” – is the amount of time it takes your page to load. This is not to be confused with “site speed,” which is the page speed for a sample of page views on a site. The bottom line is that a faster page speed is always better. That’s because faster pages rank and convert better. Much of it translates to user experience.
Although we have no definitive proof – because of the complexity of Google’s algorithm – we know that lower page load times cause sites to rank higher. In fact, in a recent study, sites ranking in the first five Google positions had noticeably lower page load times than sites that ranked at six and below. The site in position number six was 20 percent lower than the site in position one.
The best way to get rankings is to present a well-developed site that includes content that is useful to its users, and that is frequently updated. However, no one will see your content if the page does not load fast enough. But what is fast enough? Google expects pages to load in less than three seconds. Pages with longer load times tend to have higher bounce rates. Users spend less time on the page, which can negatively affect conversions.
Here are a few ways to Increase Page Speed:
A faster page speed is always better, and we can help you get there. We know that it can be complicated, and that your focus is directed at serving your clients’ needs. Our SEO specialists can help you to maximize the power of your website, and we will serve all of your digital marketing needs. As a boutique digital marketing firm, Premier Legal Marketing (PLM) offers the very best in personalized service. Call us today at 856-320-2016, or contact us online to learn more about PLM’s internet marketing services for lawyers.