Technology is ever-changing, and it can be challenging to keep up. But to remain a contender in the competitive legal market, you need to stay on the cutting edge of digital marketing trends. The following are a few of the exciting and innovative trends that can help to put and keep your firm’s name at the top of the search list in 2018:
Show and Tell – “Generation Z” – comprised of those born between 1995 and 2009 – is a very visual group. If you know anyone in that age range, you can probably attest to the fact that they spend a lot of their time on YouTube, Instagram, and similar sites. These young consumers are influencing buying decisions, and sites like these have become appealing to this group because they are easily searchable, and users can watch rather than read. Video is becoming a hot trend in content marketing, and that is not going to change in the foreseeable future.
Make it Personal – Data collection tools can provide a large amount of personal data that you can use to personalize your messages to potential clients. When you pair a prospect’s name recognition with creative content, people take notice. This type of approach also conveys a sense of “human contact.”
Get Analytical – Data analysis will tell you who visited your site, what day, what time, and what they looked at while there. This information will help you to refine the messages you send, and to know the best time to send them. It also helps you to identify what you are doing right, and where improvement is needed.
It’s All About Content – Google is always refining its algorithms to search for unique content. If you keep your content fresh and interesting, your page ranking will continue to rise. Clients today want more than a technically correct website; they want the human element to relate to as well. They want interaction, responsiveness, and interesting topics that are relevant.
Standout SEO – Search Engine Optimization will continue to be a major component of your marketing success in 2018. If you optimize your content so it indexes well in Google searches, you will spend less in Pay Per Click and Google AdWords. When you optimize your web content on all levels, you can achieve top ranking organically.
The technology aspects of modern-day marketing may seem complicated, but we can make it both easy and successful for you. As a boutique digital marketing firm, Premier Legal Marketing offers the best in personalized service. Call us today at 856-448-4736, or contact us online to learn more about PLM’s internet marketing services for lawyers.