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What You Should Know About “Fred,” Google’s Latest Update

Many SEO ranking and monitoring services have seen wild fluctuations in Google rankings recently. So what is the source of all the moving and shaking? It’s Fred, Google’s latest update.

This update to the Google algorithm has negatively affected numerous websites, with many dropping dramatically in rankings. In fact, some websites have seen 90 percent of their keywords drop in several places in their search engine results page (SERP).

What do the affected sites have in common? They are lacking in quality content. They also seem to prioritize ad revenue over expert-generated, high-quality, useful content.

Google has neither confirmed nor denied the Fred update, but that is par for the course. Google has formerly stated in the past that it will not announce updates because its algorithm is updated regularly, sometimes daily. But the results make it obvious.

How can you improve the quality of your content and avoid being on the wrong side of Fred? Here are a few tips:

  • Write content that’s dedicated to meeting a specific user search query
  • Diversify your content; don’t write the same content over and over
  • Design your website to be visually appealing

Strong SEO ranking can mean the difference between success and failure, while the art and science of it can make it a tough task to master. To keep your rankings in good standing you need expert guidance. At Premier Legal Marketing, we can help you maintain your digital presence. As a boutique digital marketing firm, we offer you the very best in personalized service. Call us today at 856-448-4736 or contact us online to learn more about PLM’s internet marketing services for lawyers.

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