Newsjacking is a term coined by a well-known online marketing strategist. The concept is simple yet effective: piggyback on trending news topics by adding your thoughts and opinions, then share your comments online to expand your target audience. How is this relevant for lawyers? Think of your target audience as your potential client base. Today,…

This past December, Google conducted its third core update of the year. The move caused major upheaval for several small companies as they saw their rankings drop significantly. The change caused panic among search engine optimization (SEO) experts as they scrambled to figure out how to regain their standing and find a way to reclaim…

Law firms and other business owners eager for a boost in rankings are often looking for a quick fix to their website’s search engine optimization (SEO) shortcomings. Although effective search engine marking (SEM) requires a significant amount of time and effort, there are a few technical SEO fixes that may produce an initial bump in…

In the world of SEO (search engine optimization), the backlink is essential to getting the results you need. That is because a backlink links your website to other pages. Having a large number of quality backlinks can have a big impact on ranking higher on major search engines. At one time, even low-quality backlinks could…