What Should I Do if My Web Traffic Dropped?

This past December, Google conducted its third core update of the year. The move caused major upheaval for several small companies as they saw their rankings drop significantly. The change caused panic among search engine optimization (SEO) experts as they scrambled to figure out how to regain their standing and find a way to reclaim…

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SEO specialist working on her laptop to attempt quick fixes

Do SEO Quick-Fixes Work?

Law firms and other business owners eager for a boost in rankings are often looking for a quick fix to their website’s search engine optimization (SEO) shortcomings. Although effective search engine marking (SEM) requires a significant amount of time and effort, there are a few technical SEO fixes that may produce an initial bump in…

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Backlinks: A Starring Role in Your Online Success Story

In the world of SEO (search engine optimization), the backlink is essential to getting the results you need. That is because a backlink links your website to other pages. Having a large number of quality backlinks can have a big impact on ranking higher on major search engines. At one time, even low-quality backlinks could…

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How Do Podcasts Set Law Firms Apart from the Competition

How Do Podcasts Set Law Firms Apart from the Competition?

When potential clients need legal services, they often ask friends or family for recommendations. They typically use a search engine to look up websites of recommended law firms. In the process, they may notice the websites of competing law firms and look them up as well. Taking this into account, it is easy to see…

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Protect Your Website from Negative SEO

Law firms are confronting more competition than ever before because potential clients have many new options for meeting their legal needs, according to a 2019 report by Georgetown University. That is one reason why it is so important to invest in digital marketing with an agency that specializes in custom campaigns and can save your…

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What Social Media Trends Can Law Firms Leverage?

What Social Media Trends Can Law Firms Leverage in 2020?

People spend a significant part of their day on social media. While that has been true for some time, emerging trends are reshaping the way we interact with social media platforms. Law firms can leverage the following social media trends to connect with their clients and remain top-of-mind. Doing so may increase the likelihood that…

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