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Over the past year, the legal industry has increasingly migrated to the metaverse – an immersive virtual reality world where people can interact with one another and businesses through the use of three-dimensional avatars. Forward-thinking law firms are purchasing land in metaverse worlds, such as Decentraland or The Sandbox, and building office spaces within the…
In Paris, Milan and New York, annual fashion shows introduce the products that designers work on all year, to the public. Now, high fashion has gone virtual. Inspired by rapidly growing interest and expanding business presence in the Metaverse, the Metaverse Fashion Week, or MVFW22, has been organized by Tokens.com in partnership with Decentraland.…
With the announcement of a name change for Facebook’s corporate structure to Meta in October, many people may have looked upon the news as merely a name change and rebranding campaign. However, the name change, in essence, is a signal that the metaverse is quickly approaching, and the implications for the legal world and all…
Newsjacking is a term coined by a well-known online marketing strategist. The concept is simple yet effective: piggyback on trending news topics by adding your thoughts and opinions, then share your comments online to expand your target audience. How is this relevant for lawyers? Think of your target audience as your potential client base. Today,…
This past December, Google conducted its third core update of the year. The move caused major upheaval for several small companies as they saw their rankings drop significantly. The change caused panic among search engine optimization (SEO) experts as they scrambled to figure out how to regain their standing and find a way to reclaim…
Law firms and other business owners eager for a boost in rankings are often looking for a quick fix to their website’s search engine optimization (SEO) shortcomings. Although effective search engine marking (SEM) requires a significant amount of time and effort, there are a few technical SEO fixes that may produce an initial bump in…
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