In the past, Google established a ranking baseline of website visits and internet searches based on desktop users only. However, this was before the exponential increase of mobile phone usage upended the previous standard. Now that mobile users exceed those using desktop computers, Google plans to revamp their system of indexing to change the ranking…

Its Dramatic Impact on Your Ranking Potential The multimedia content you add to your website has the potential to seriously boost your site’s rankings. That’s because search engines value engagement, search visibility, and the general user experience when ranking your site – and multimedia content can enhance all of these. But what exactly is “multimedia…

In the world of marketing acronyms, there are three that stand out: PPC, SEO, and SEM. Since the digital marketplace changes so rapidly, it can be difficult to keep up with new trends, let alone understand which one will work best for your law firm. The approach you choose should be the one that utilizes…

In the hectic, fast-lane life that most of us live today, social media is the one place where we can all connect. Those connections may be brief and seemingly insignificant at times, but they can also be meaningful in their simplicity. The childhood neighbor, the high school chum that we lost touch with, the old…

Today’s non-stop pace means that consumers want what they want when they want it. To expedite the search for quick answers about a business while keeping clients engaged, it’s useful to create a Frequently Asked Questions (FAQ) page on your website. Even if it appears time-consuming or daunting to put together, your business will reap…