In the hectic, fast-lane life that most of us live today, social media is the one place where we can all connect. Those connections may be brief and seemingly insignificant at times, but they can also be meaningful in their simplicity. The childhood neighbor, the high school chum that we lost touch with, the old flame from college – these people can become part of our lives again. Even our very own immediate family members can be so immersed in work and in their own lives that we may wind up physically seeing them only on special occasions. But we can see these people on social media every day, maintaining connections that might otherwise be lost to time and distance.
This is a big part of the reason that Facebook CEO Mark Zuckerberg recently announced a major impending News Feed change, which will likely cause a drop in engagement. To improve users’ well-being and mental health, Facebook’s News Feed ranking algorithm will start showing users more posts by family, friends, and groups they are part of. There will be less content from brands, businesses, and media organizations. Although this change may cause people to spend less time on Facebook, the time they do spend will be more personally valuable.
According to Facebook’s News Feed Head, the pages posting content that “people generally don’t react to or comment on” will probably see the most significant drop in engagement; while the “pages whose posts prompt conversations between friends will see less of an effect.” This change comes after Facebook’s recent acknowledgment that passively reading the Facebook News Feed isn’t always good for mental health. In recent times on Facebook, public content has crowded out the personal moments that allow people to connect more with each other.
The powers-that-be at Facebook feel a responsibility to ensure that their services aren’t just fun, but also good for a person’s well-being. According to Zuckerberg: “Research shows that when we use social media to connect with people we care about, it can be good for our well-being. We can feel more connected and less lonely, and that correlates with long-term measures of happiness and health. On the other hand, passively reading articles or watching videos – even if they’re entertaining or informative – may not be as good.”
Although the News Feed change may take months to implement, law firms need to begin thinking about the tone of their communication on social media. Those posts that inspire good conversation among friends will become more relevant. This shift in tone and content will not only be good for users, but it may also endear them to those firms that provide the content they crave.
At Premier Legal Marketing, we know what your audience is talking about. We can help you to create posts that draw attention to your website, and provide frequently updated content that will keep users engaged and build you a loyal following. In short, we can help you to build your reputation as an authoritative resource. As a boutique digital marketing firm, Premier Legal Marketing (PLM) offers the very best in personalized service. Call our social media specialists in Philadelphia today at 856-448-4736, or contact us online to learn more about PLM’s internet marketing services for lawyers.