Google’s new speed update algorithm will take effect this July Beginning in July of 2018, Google page speed will become a major ranking factor for mobile searches. Although page speed has been a Google ranking factor since 2009, it was never officially a consideration for mobile. The speed update is supposed to affect only those pages…

Within the last few weeks, many in the search industry began to notice updates to Google’s algorithm that were impacting rankings in the SERPs. This may have come as a surprise, because December is usually one of the calmer months when it comes to SERP volatility. That’s because Google tries to minimize potential impact before…

Technology is ever-changing, and it can be challenging to keep up. But to remain a contender in the competitive legal market, you need to stay on the cutting edge of digital marketing trends. The following are a few of the exciting and innovative trends that can help to put and keep your firm’s name at…

Two of the major keys to success in business are raising awareness of your brand, and maintaining interest in it. A large part of that goal includes creating unique and interesting content that will help your intended audience find you in internet searches. If you have done that but you have not seen an increase…

A mobile friendly website is essential for any law firm that is developing a new web presence. That is because, on average, the number of people using tablets and mobile devices to browse the internet has surpassed the number of desktop users throughout the world. And the trend continues. Mobile devices include everything from handhelds…