Google’s new speed update algorithm will take effect this July
Beginning in July of 2018, Google page speed will become a major ranking factor for mobile searches. Although page speed has been a Google ranking factor since 2009, it was never officially a consideration for mobile.
The speed update is supposed to affect only those pages that deliver the slowest experience to users, and it should only affect a small percentage of queries. The intent of the search query is a very strong signal, so, if a page contains informative, relevant content, it may still rank. The speed update will apply the same standard to all pages, regardless of the technology that was used to build the page.
Google is encouraging developers to think broadly about how performance affects a user’s experience of their page, and to consider a variety of user experience metrics.
You have several months before Google’s speed update takes effect. If you’re unsure if your site is up to speed, don’t delay. At Premier Legal Marketing we can help.
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At Premier Legal Marketing, we are ready for Google’s upcoming speed update. No one likes to wait for pages that load slowly – especially on mobile, when you need information fast. Our legal marketing company can help you to get your website up to speed, draw attention to your website with frequently updated content, and help you to build your reputation as an authoritative resource. As a boutique digital marketing firm, Premier Legal Marketing offers the very best in personalized service. Call us today at 856-448-4736, or contact us online to learn more about PLM’s internet marketing services for lawyers.