Most people looking to hire a lawyer will turn to the internet at some point in their quest. Some may perform a Google search for an attorney in a particular practice area, others may turn to social media and some will Google the names of attorneys recommended to them by friends or family members. What will potential clients find when they Google your name?
Taking a proactive approach to managing your online reputation is critical if you want to be competitive in today’s market. Strategies that will enable you to create an excellent online reputation include:
- the creation, maintenance and regular updating of a strong, authoritative website highlighting your knowledge and experience
- an active social media presence
- proactive management of your profiles on online directories, such as Avvo and Justia
Online directories that rate lawyers and allow clients to leave feedback are widely used by the general public. Inaccurate information, a lack of information and poor reviews can damage your reputation and cost you clients. Claiming your profiles on all relevant directories and updating them with information that accurately portrays your abilities and accomplishments will significantly improve your online reputation. Additionally, encouraging colleagues and clients to leave positive reviews can combat any negative reviews and raise your ratings. Highlighting successful cases, awards and other significant achievements on your website and through press releases and social media outlets also provides potential clients with valuable information that can influence a hiring decision.
Legal Marketing Company, Premier Legal Marketing (PLM), offers internet marketing services for lawyers interested in attracting new clients online. PLM services include website design, search engine optimization (SEO), content writing, press releases, reputation management and more. Contact PLM online or call 856-448-4736.