Increasing organic traffic to your website and raising your Google search rankings go hand-in-hand. Google will rank sites that generate more organic traffic higher on a search engine results page (SERP), and users are more likely to click on links listed near the top of a SERP, which builds more organic traffic to your website. So, how do you increase your traffic and rankings in a highly competitive market?
- Content- Your website’s content must be engaging, interesting and relevant to your target audience. When users find your content informative and valuable, they will likely share it with others. A large number of “shares” indicates to Google that your content is high-quality and useful, and that people want to view it. In an effort to give users what they want, Google will move your link up higher on a SERP.
- Social Media Marketing- To encourage users to share your content and links, it is necessary to attract and engage your audience. Social media platforms are useful tools for boosting your share count, which will contribute to higher search engine rankings.
- Know your Audience- Tailoring your social media posts to appeal to users of a particular platform can increase the amount of likes, shares and traffic you will gain from each post. For example, emotive content tends to generate more interest on Facebook, while newsworthy content is usually best suited for Twitter, and business-related content tends to do well on LinkedIn.
A comprehensive search engine marketing (SEM) campaign from Premier Legal Marketing (PLM) incorporates responsive website design, content writing, search engine optimization (SEO), social media marketing and more. Our SEO company can increase and enhance your law firm’s online presence and help you attract new clients online. To find out more about PLM’s unique, custom-designed internet marketing strategies for lawyers, contact us online or call 856-448-4736.