Mobile searches continue to take over desktop searches, and Google’s “Mobile May Update” is giving website owners even more reason to make their sites mobile-friendly if they haven’t already done so. Google began using mobile-friendliness as a ranking signal last year, and the new update this month will increase the effect of that signal. If your website is not mobile-friendly, you will likely see a significant drop in your rankings on mobile searches. Lawyers hoping to rank near the top of a search engine results page (SERP) must have mobile-friendly websites if they want to keep up with their competition.
Responsive website design provides optimal viewing for users on smartphones, tablets or computers. A responsive site will automatically adjust the size and position of the content on each page to enable mobile users to read text without zooming, minimize horizontal scrolling and easily tap links. Mobile-friendly websites should also avoid software, such as Flash, that is not compatible with most mobile devices.
The web design team at Premier Legal Marketing (PLM), a digital marketing company specializing in attorney niche marketing, creates custom-designed, mobile-friendly, responsive websites for lawyers interested in increasing or enhancing their online presence. PLM’s digital marketing services for lawyers also include search engine optimization (SEO,) social media marketing, pay-per-click campaigns and more. Contact PLM online or call 856-448-4736 to find out how we can help your law firm achieve your digital marketing goals.