According to a survey conducted late last year by the Local Search Association (LSA), more adults are utilizing their smartphone’s voice-operated software for Internet searches. Of the 1,800 adults interviewed, 60 percent claimed they started using voice search in the past year, and 41 percent in the past six months.
What Does This Tell Us about Voice Search Software?
In a blog posted late last year, Google announced that their voice recognition system, which was first released in 2011, has improved due to more of a reliance on Recurrent Neural Networks (RNN) which are better at capturing the natural tones and wavelengths in someone’s voice, even in a noisy environment. In addition to accuracy, this new update has also helped to make the processing time for searches much faster. Google’s Director of Conversational Search recently stated that Google has seen the ratio of voice search growing much faster than text search. This increase is no doubt due to technological improvements.
What This Means for Digital Marketing and SEO
Spoken language and written language are inherently different. People do not speak the same way they write. Typing a question and asking a question are done in two very different ways. What used to be phrased succinctly as “Coffee shops near me” can now be “What are some good cafes near me?” or, “Where can I get a cup of coffee?” This increase in natural language questions shows a need for natural language answers. Marketers should begin to modify their content in ways that would agree with spoken language. Here are some steps that can help marketers to take advantage of this trend:
The field of marketing is ever-changing, but following these steps may put your law firm ahead of competition in a voice search.
Premier Legal Marketing (PLM,) digital marketing company in New Jersey, specializes in attorney niche marketing. Our services include responsive web design, search engine optimization (SEO), and social media marketing. PLM has helped countless lawyers grow their business by increasing and enhancing their online presence and attracting new clients online. Contact us online or call 856-320-2016 to find out how a comprehensive custom marketing campaign by PLM can benefit you.