The multimedia content you add to your website has the potential to boost your site’s rankings. That is because search engines value engagement, search visibility, and the general user experience when ranking your site, and multimedia content can enhance all of these.
What exactly is multimedia content? It is content that combines different forms, including text, audio, images, animations, video, and interactive content. In other words, it features multiple mediums in a single presentation. People are far more likely to engage and share your content if it contains graphics, images, audio clips, and videos. Which multimedia content you choose should bring value to your text.
Search engines stop at images when crawling through your content. They search for keywords and key phrases that can increase your ranking, and they usually notice multimedia content more than anything else. That is because it has a more powerful impact on your overall content and increases a user’s time on your site, developing greater engagement.
The following is the most common types of content that can be combined to bring you the most powerful result:
- Images. Photos add great dimension to your content. A compelling photo captures the attention of a user and leads them to want to find out what you have to say. Sometimes your photos can tell your story, giving visual users the option of skipping the text. Keep in mind that photos should be search engine optimization (SEO) friendly.
- Video. There are many people who would rather watch a video than read text-based content, even when the video includes a product ad, an introduction to services, or a tutorial. Adding video can improve your search engine ranking and click-through rate. If you include a video transcript, you give search engines a way to understand the video and your niche more clearly. You can also include a keyword or other relevant information into the file name. Video is more likely to appear on the first page of search results. In fact, the word, video, improves click-through rates by approximately 55 percent.
- Many on-the-go site visitors prefer listening to reading, so web content is now being converted to audio. Podcasts allow users to listen and learn while traveling, exercising, gardening, and more. When customizing the URL or your audio filename, you can include keywords and relevant phrases.
We live in a fast-paced world today and reading text can become monotonous. Multimedia dramatizes your content and makes it more engaging. It is an enticing way to attract users and build your brand. If you have high-quality multimedia content, it will be seen and possibly shared.
We Can Provide Multimedia Content That Will Capture Attention and Clients
At Premier Legal Marketing (PLM), we know what your audience wants to see. We can help you create multimedia content that draws attention to your website, build your brand, and keep users engaged. In short, we can help you build your reputation as an authoritative resource. As a boutique digital marketing firm, PLM offers the very best in personalized service. Call us today at 856-320-2016 or contact us online to learn more about our internet marketing services for lawyers.
