Human beings have become obsessive learners in a sense. We are constantly seeking out the new and different online. That is just one of the reasons it is so important to frequently update your website. If it becomes stale and static, it will not hold the allure of a similar website that is constantly offering the latest information.
Your website has an interactive role with your visitors and customers, even when you are not there. If you are constantly adding high-quality content, the search engines will love you for it, as will your visitors and customers.
The following are good reasons for updating content on your website:
You are Authoritative
The more high-quality, valuable content you provide that relates to your industry, the more your site is perceived as having greater authority. Also, Google measures relevance by site saturation. So, the more valuable content you publish, the better your chances are of becoming an authority site. The more you write on a certain topic, and the more valid and valuable the information is, and more people will trust what you have to say. This creates a better chance for people to use your services or to buy from you.
Updated Content Means Frequent Indexing
Adding downloads, articles, and new web pages will increase the chances of a search engine visiting your website. This is an opportunity to achieve higher rankings based on your content. That is because search engines use web crawlers to scan the internet for websites. The web crawler then indexes a site based on certain algorithmic factors.
Keywords are Vital
Keywords rank high on the algorithm chart for search engine indexing and ranking. When you add a blog, article, or other content, you can optimize keywords to attract more visitors to your site.
When you add new and valuable content frequently, you can include articles that focus on various aspects of your business. This allows you to incorporate valuable keywords that help search engines recognize your site as one where searchers will find the top-quality content they need about your industry.
Frequent Updates Appeal to Google
Google is the most frequently used search engine. Therefore, it has a huge influence on webmasters and how they construct websites. Google loves websites that are updated frequently, so consistently adding fresh content is a wise thing to do. That does not mean you should make unnecessary changes or update constantly. A site that is considered frequently updated is one that is updated once a day, or at least twice a week.
The Googlebot is constantly searching the web for pages that are new or updated and adds fresh content on the Google index. If the content you add is reliable and valuable, you stand a better chance of Google ranking your site higher with each update. A blog is a great way to draw attention because it naturally requires frequent updates, but adding an image or other content also helps to keep it fresh.
We Can Help You Add Valuable Content to Your Site
We can help you draw attention to your website with frequently updated content and help you build your reputation as an authoritative resource. As a boutique digital marketing firm, Premier Legal Marketing (PLM) offers the very best in personalized service. Call us today at 856-320-2016 or contact us online to learn more about PLM’s internet marketing services for lawyers.