Just four years ago, 41 percent of surveyed adults said they use voice search at least once a day. By 2020, it is anticipated that at least half of all internet searches will be conducted by voice. Now is the time to start working on strategies to bring your law firm to the top of voice search results. A recent study found that nearly 22 percent of people looking for a lawyer searched on Google, Bing, and Yahoo. Furthermore, 10.5 percent said they would look elsewhere on the internet; and another 2.1 percent said they would look for an attorney by asking their friends on their favorite social network.
According to the American Bar Association, there are currently more than 1.3 million attorneys in the United States, and there are thousands of new lawyers graduating each year. Although legal careers are divided into different practice areas, the competition is stiff. Finding the clients you want requires strategy, perseverance, a strong “brand” identity, and visibility.
Of all the search engines, Google controls the largest share of the search engine market. They – along with other search engines – are working on improving their programming and machine learning to better pick up speech patterns to match the current trend.
When you type in a search entry, it will most likely be an abbreviated version of what you want to say. But when you are using voice search – which people are increasingly likely to do – you will probably speak in a complete statement or question. That is why “long tail keywords” are critical now.
Long tail keywords are a kind of a keyword phrase – usually between three and five words. They are used when a website is refining search terms for the web page, and when a searcher is looking for something specific. It means that better targeting is possible.
As simple as it sounds, one of the most important things you can do to optimize voice search for your website is to make sure that all of your most important information is accurate. The easier you make it for Google crawlers to pore through your content, the more likely you will be to show up in search results.
Although you know your law firm and the services you offer like you know the back of your hand, you must remember that potential clients do not. Therefore, you need to think about the question prospective clients typically ask of you, and what kind of information they need to have to make an informed decision. Think about what makes your firm unique, and whether it is obvious on your website.
At Premier Legal Marketing, we know how competitive it is out there. We can help you build the best strategy for drawing in the right clients and building your reputation as an authoritative source for legal guidance. As a boutique digital marketing firm and a successful Philadelphia SEO company, Premier Legal Marketing offers the very best in personalized service. Call us today at 856-320-2016 or contact us online to learn more about PLM’s internet marketing services for attorneys. We serve law firms nationwide, including the areas of South Jersey, Philadelphia, and Cherry Hill and Haddonfield, New Jersey.