What's the Difference between SEO and PPC?

The goal of search engine optimization (SEO) is to achieve a higher position in the areas where these unpaid (or organic) search results are displayed. PPC involves a paid method of advertising, using google as a means to present your companies name at the top of any related searches.

Should a Law Firm Invest in SEO or PPC?

Law firms should probably invest first in SEO before considering PPC, even though it may seem like PPC is the best choice for making sure a website shows up near the top

The reason for this is because: -PPC can be expensive -Benefits of PPC cease when the budget runs out -Some internet users purposely skip over PPC ads 

However, PPC can be especially useful for certain business needs. A well-planned SEO strategy should produce tangible, positive results within four to six months. After search engine rankings have improved, a law firm may want to consider adding PPC to boost business opportunities

As the leading Philadelphia PPC company focused exclusively on helping law firms, we have the expertise to craft just the right balance of organic SEO and PPC ads to fit your budget and achieve your goals.

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