The Google Speed Update: What It Means for Your Law Firm


The Google Speed Update: What It Means for Your Law Firm

Philadelphia SEO company can bolster your law firm's web presence utilizing Google's Speed Update.Google has announced a new ranking algorithm for mobile searching. Beginning in July, the Google speed update will use website loading speeds on mobile devices as ranking factors in search results.

Everyone knows that web users will quickly leave a page that takes too long to load, so speed has always been a Google ranking factor. In the past, site speed was based only on a site’s desktop version. This update will target only mobile sites, so those with slow load times may experience a decrease in mobile organic rankings.

Google has downplayed this update as being somewhat insignificant because it will only affect a small percentage of queries. However, it is helpful to keep in mind that more than half of all search traffic happens on mobile devices.

Testing for Slow-Loading Sites

You can start by testing the existing version of your mobile site by using Google’s Test My Site tool, which will scan your site and test it against a standard 3G connection. It will then grade your site’s loading speed time and provide a report on other factors that may affect the test results. If your mobile site tests poorly, you can adjust it.

Improving Your Mobile Site Speed

If your site does not test well, you still have time to make changes. Developers can use Google’s Accelerated Mobile Pages (AMP) Project. This open-source initiative enables the creation of mobile pages that load almost instantly across devices and distribution platforms.

Here are a few additional suggestions:

  • Minify JavaScript and Cascading Style Sheets (CSS), and leverage browser caching to reduce site load times
  • Compress site images using a tool such as
  • Remove unnecessary plugins
  • Reduce server response time
  • Hide unnecessary videos or images on mobile sites

We Can Make Sure Your Mobile Site Stays Up to Speed

Your website is often the first impression you can make on a potential client. A mobile site that loads quickly eliminates frustration and conveys a sense of competency. We are constantly tuned in to all the minute details that add up to success for our sites and help you to build your reputation as an authoritative resource. As a boutique digital marketing firm, Premier Legal Marketing (PLM) offers the very best in personalized service. Call us today at 856-320-2016 or contact us online to learn more about PLM’s internet marketing services for lawyers.