A successful SEO campaign is a multi-faceted endeavor comprised of technical details, keyword research, a strong foundation and the ability to stay relevant. Best practices for SEO change as often as Google updates its algorithm; however, some basic SEO principles can provide a strong foundation that will enable your campaign to easily and quickly adapt to changes and current trends.
All Google algorithm updates are aimed at improving user experience and providing searchers with the content that is most relevant to what they are looking for. Google’s goal is to give searchers what they want; therefore, your goal should be the same. Relevancy is an essential key to the success of your SEO campaign. Google’s ability to identify quality content has improved immensely in recent years. Keyword stuffing and other attempts to manipulate the relevancy of your website will no longer help you improve your rankings. Instead, such tactics are likely to result in penalties and cause a significant drop in rankings.
Another important component of a successful SEO campaign is knowing and marketing for your target audience. You must accurately identify and implement the topics and keywords that your potential clients are searching for. Your content should be up-to-date, useful and interesting to your audience. Keeping up with current topics and trends in your practice area as well SEO best practices will enable your website to achieve high rankings.
Premier Legal Marketing (PLM) is a boutique SEO company for lawyers, located in South Jersey and specializing in attorney niche marketing. We offer a variety services for lawyers interested in increasing their online presence and attracting new clients. PLM’s specialties include custom website design, website maintenance, content writing, social media marketing, Google Ad campaigns, public relations services and more. Contact PLM online or call 856-320-2016 for more information about how PLM can benefit your law firm.