Many websites, from retail to legal counseling, have a similar goal in mind: turning browsing visitors into paying clients. While some lawyers may prefer a low-tech approach to their online presence, oftentimes believing that it lends them credibility, recent statistics may curb this sentiment.
Live chat software has proven to boost the amount of sales on a website. Facts such as this should come as no surprise, especially when a recent study conducted by Forrester Research states that 44 percent of online consumers say that having questions answered by a live person is one of the most important features a website can offer.
So why are consumers—especially those looking for a lawyer—utilizing live chat software? Here are some potential reasons:
- It provides quick service- In a society that values instant gratification, consumers want their problems solved in the fastest possible way.
- Human contact is more valued- Frankly, consumers are tired of talking with automated machines or pressing buttons for a directory. Live chat offers the consumer human contact that is valued in legal situations.
- It treats cases differently- While many cases have similarities, the truth is that no two are ever the same. Clients can read as many blog posts and testimonials about similar cases as they want, but there is still something about their case that they may feel is unanswered.
While the old-fashioned, low-tech approach may come across as more reputable to some lawyers, the truth is that certain software can help to make you more marketable. Having a strong website design and social media presence that matches your professional goals can make a difference, and may lend you the upper-hand against your competition