In today’s fast-moving world we have come to expect instant gratification. Text messaging, constant access to anyone by phone, and finding virtually any information we want our need at our fingertips with just a few clicks has made most of us very impatient. So, when a website seems to take forever to load, we tend to lose interest and move on to the next possibility.
Google has used site speed as a ranking factor since 2010, and the ranking factor has come to have an impact on the mobile algorithm. Even so, many websites still struggle with speed.
Since a slow-loading website could keep potential clients away, it would be helpful to understand the things that can slow your website down. Here are a few factors:
- Poor hosting
- Too many ads
- Huge, uncompressed images
- Multiple redirects
- Outdated, unoptimized code
- Too many widgets
- Unoptimized apps and plugs that offer no benefit
Searchers don’t want to wait. They want relevant content delivered as quickly as possible for the best possible user experience. A fast-loading page can make an enormous difference.
At Premier Legal Marketing, we understand your need for speed, and we can help make your website as fast, efficient, and fluid as possible. As a boutique digital marketing firm, Premier Legal Marketing (PLM) offers the best in personalized service. Call us today at 856-448-4736 or contact us online to learn more about PLM’s internet marketing services for lawyers.