Effective search engine marketing (SEM) is dependent upon a multitude of factors. Successful 2015 SEM strategies will make use of a variety of techniques including:
- Content Marketing – High quality, interesting content is essential for search engine optimization (SEO) in 2015.
- Citation Building – To successfully market a small business or law firm, listing the firm’s contact information in multiple directories and networks provides external links and increases online recognition.
- Keywords – In 2015 keywords remain an essential part of successful SEO.
- Pay-per-click (PPC) – Small businesses saw great success with PPC campaigns in 2014, and the trend will continue in 2015. A successful PPC campaign combines PPC and SEO.
- Responsive Website Design – Internet use on handheld and mobile devices is ever-increasing. Responsive websites provide an optimal viewing experience on any device and are essential to earning Google rankings in 2015.
Internet marketing company, Premier Legal Marketing (PLM), offers online marketing services for lawyers interested in reaching potential clients by increasing their firm’s online presence and raising their website’s Google search rankings. PLM employs cutting-edge techniques including effective legal web design, well-researched SEO practices, interesting and informative content writing, and keyword targeted pay-per-click campaigns. PLM services also include social media campaigns, public relations (PR), and reputation management. Call PLM at 1-856-448-4736, or contact us online to discover how your law firm can benefit from PLM’s internet marketing services.