One of the most effective ways that law firms can build client relationships is through email marketing. Corresponding via email allows you to have direct and personalized communication that targets specific topics or needs of each client. But, with 144.8 Billion emails sent every day, how do you make your company’s message matter?
The first step to create your client contact list and organize it by location or practice area. Content is key and email topics must be customer targeted and relevant. An effective email campaign can help build client relationships and solidify your brand in the minds’ of your clients. Your email communication should either teach, educate, entertain or inform. If your firm is interested in generating a client newsletter or alert, ensure that the subject line accurately reflects the topic.
Email is also a great avenue to extend an invitation to a seminar or hosted event. There are multiple electronic invitation platforms that will allow you to select certain clients from your contact list. These allow your clients to access the invitation and send the appropriate reply, all while notifying you of the responses. You can even send reminders to your attendee’s and invite them to bring a guest, who may end up being a new client.
Mobile opens account for 47% of all email views. Be mindful of this statistic when formatting your message, by converting your email to a one column text and increasing the font size. Ensure you include a call-to-action that is large enough and easy to tap, so that potential clients can contact you with ease. Use email to your company’s advantage and you can create quality client relationships that will help the client feel valued and increase your conversions.
Internet Marketing Company, Premier Legal Marketing has experience crafting well-written and effective email campaigns for our clients. Other services we provide include search engine optimization, social media marketing, website design and reputation management. For more information on email marketing or any of our other SEO services, call our Cherry Hill SEO Specialists at 856-448-4736 or contact us online.