Marketing for Lawyers: Big Agencies vs. Boutique Firms


Marketing for Lawyers: Big Agencies vs. Boutique Firms

Hiring a digital marketing company to promote your law firm is crucial if you want to be competitive in today’s legal market, and choosing the right one to fit your needs is critical. Big agencies can be alluring, but the benefits of working with a small, boutique marketing firm are far greater.

Large digital marketing agencies typically offer standard, “one size fits all” packages with little room for flexibility or customization. Not so with smaller SEO firms. With Premier Legal Marketing, you will work closely with your consultant to determine your law firm’s specific marketing needs and how to best address them. We offer a wide range of services, from website design to public relations, and you can pick and choose the options that will best fit your needs and budget. For example, it may be preferable or more cost-effective for you to keep your existing website while taking advantage of our SEO, social media and PPC services; or you may wish to have us build you a new responsive designed website that is custom-tailored to your practice area, location and unique brand. Whatever your law firm’s needs are, PLM will create and implement a marketing campaign strategy that will work best for you.

Big marketing agencies also employ hundreds of people and have high overheads, which translates into high costs for you. Boutique firms are generally small businesses with cost savings that get passed down to you. The best SEO company for your law firm is the one that will work the hardest to achieve results in a cost-effective manner.

Boutique marketing firms for lawyers also offer a level of personal attention that is typically absent from big agencies. At Premier Legal Marketing, our success is dependent upon your success, and we go above and beyond to ensure that we achieve results and our customers are satisfied. We respond immediately to requests for website changes, additional content or last-minute postings. Our commitment to your success is evident in our individualized approach to your campaign.

For more information about PLM’s unique approach to marketing for lawyers and our web design & SEO services, contact us online or call 856-448-4736.