In a 2018 survey, it was discovered that 24 percent of American adults had listened to a podcast during the month, and 15 percent had listened to a podcast during the previous week. That translates to 42 million people listening on a weekly basis. That’s a lot of listening, but given the immediacy and intimacy of podcasts, it is no wonder.
In our fast-paced world everyone is on the go; getting the information you need from a podcast is fast, easy, and requires little effort. Because podcasts are portable, you can listen virtually anywhere, and at your own convenience. And because you can listen and do whatever you have to do at the same time, there is little demand on you by a podcast – unlike text or video presentations, which require your full attention.
Podcasting allows you to convey your firm’s “voice” in a powerful, personal way. The intimacy of a podcast – it is just you and the voice you are listening to – can begin building a relationship between you and potential clients.
At one time you could only listen to a podcast on an iPod or, later, an iPhone. But today there are apps like SoundCloud and Stitcher that allow anyone with a smartphone or tablet to listen to podcasts as well.
No one listens to a podcast randomly. Podcasts are powerful, because they are like a guest that a listener invites into their world. Since a podcaster is invited in, that means that you are talking to someone who already wants to hear what you have to say. And because the listener hears the warmth and inflection in the podcaster’s voice, an emotional connection between you and the listener gets established.
We can help you to create podcasts that will draw in potential clients and direct them to your firm, building your firm’s brand and credibility. As a boutique digital marketing firm, Premier Legal Marketing (PLM) offers the very best in personalized service. Call us today at 856-320-2016 or contact us online to learn more about PLM’s internet marketing services for lawyers.