Your online presence is typically a potential client’s first impression of your capability and expertise, and that first impression is a deciding factor in most hiring decisions. Before calling an attorney, potential clients will review multiple websites, attorney bios and social media platforms. Your digital presence must provide potential clients with compelling information that will prompt them to take the next step and pick up the phone. Otherwise, they will move on to view your competitors’ websites and profiles. Even those who have been referred to you by previous or existing clients will check you out online before deciding to hire your law firm.
Your online presence should portray your law firm as a leading authority in your practice area and highlight the qualities that set you apart from your competition. Most importantly, this information has to be readily accessible to searchers.
Roughly half of all Google searches are performed on mobile devices, so it is imperative that you have a responsively designed website in order to reach your audience. Furthermore, most mobile internet users will make a decision on whether or not to stay or leave your website within ten seconds. If your site is easy to navigate and provides clear, concise, relevant information in an aesthetically pleasing manner, potential clients are apt to stay and read more, and you are more likely to convert searchers to clients.
In addition to performing Google searches, people researching attorneys will check your social media profiles and online directories to get a better idea of your firm’s capabilities. If they cannot gather enough information about your knowledge, skills and experience, they will move on to the next lawyer on the list. However, if your digital persona is impressive and well presented, they will be inclined pick up the phone and hire your firm.
Premier Legal Marketing (PLM,) a New Jersey digital marketing company, specializes in attorney niche marketing. Our services include responsive web design, search engine optimization (SEO,) social media marketing, reputation management and more. PLM has helped dozens of lawyers grow their business by increasing and enhancing their online presence and attracting new clients online. We go above and beyond to provide personalized attention and customer satisfaction. Contact us online or call 856-320-2016 to find out how a comprehensive custom marketing campaign by PLM can benefit you.