What is Content Marketing
Content marketing is focused on creating, publishing, and distributing content online for your targeted audience. It is designed to attract prospects and transform them into customers by creating useful and informative content that will be valuable to them
Is This The Main Benefit of Content Marketing?
The answer to this is no. When performed properly, it also functions to boost search engine rankings and is known as Search Engine Optimization (SEO) copywriting. When SEO copywriting is done properly in conjunction with other SEO techniques, it results in higher rankings with search engines, such as Google, Yahoo and Bing.
Do I Need to Prioritize Content and SEO?
Yes, you absolutely need to prioritize quality content while optimizing pages to boost rankings based on Google's crawling algorithm. By doing this, you'll be proving to google that you're a legitmate site and produce useful content. That will ultimately help boost rankings and lead to more traffic to your website.