According to Merriam-Webster, a “snippet” is defined as “a small part, piece, or thing; especially: a brief quotable passage.” As far as Google is concerned, a featured snippet is an essential tool for your business. These are the quick, direct answers you see outlined in a box at the top of the Google search results page. They appear in response to some search queries.
Although featured snippets are not meant to be the sole source of information, they are a part of an overall set of results, providing information from a wide range of sources. Featured snippets are especially important for mobile search, and with voice-activated digital assistants. That’s because they instantly provide a brief, easily readable response to questions. The recently launched “suggested video clips,” which jump immediately to a video, are also a form of featured snippets.
Featured snippets come from third-party websites. A link to the source is prominently featured. They usually appear in response to more complex queries, rather than those that would draw a “direct answer,” which is usually sourced through either Google or some other trusted source.
Large brands and sites do not have any advantage over smaller brands and sites. Snippets come in many forms, including:
To improve your odds of getting a featured snippet, your content should be between 40 and 50 words. And, of course, your content needs to have the right format. Although there are other criteria that are out of your control, these elements can improve your chances of getting a featured snippet.
These are important things to keep in mind, since featured snippets can earn your firm greater trust and credibility, more website traffic, and greater visibility in Google SERPs.
We can help you to craft featured snippets that are more likely to appear, and that will draw in potential clients and direct them to your firm. As a boutique digital marketing firm, Premier Legal Marketing (PLM) offers the very best in personalized service. Call us today at 856-320-2016 or contact us online to learn more about PLM’s internet marketing services for lawyers.